DBE Blog News
Here are some blog entries written by our staff on Search Engine Marketing:
- DBE takes a look at a recently published video interview in which Niki Fielding, president of DBE, talks with the Wall Street Journal about the mistakes small companies make when trying to help potential customers find their websiets.
- Is algorithmic search on the way out? Faced with the growing popularity of search engines which use community input to steer their results, Google is beginning to open the door to the idea of human involvement. Deepa Maran explores this new trend and what it means for search engine marketing.
- Quality Score-based ad placement has made SEA more complex. SEA Specialist Rob Trautner explains how "white hat" optimizers benefit from this modified method of ad placement.
- In response to a recent New York Times article about Google’s ongoing tweaking, Ann Cafferty delves into the impact of Google’s algorithmic changes and what they mean for search engine optimization.
- Is SEM the same as SEA? Is SEA better than SEO? In a follow-up to “SEM – It’s More than Just Paid Search,” Marc Engelsman, Vice President of Client Programs & Services for DBE, reflects on how -- and why -- the search advertising industry muddies the waters around SEA and SEM.
- In the second of two entries focused on Yahoo! Answers, DBE takes a look at how the social media site can be incorporated into your SEO or SMO strategy.
- Yahoo! Answers is an online community that promises “Real people. Real questions. Real answers.” In the first of two entries, DBE provides an overview of Yahoo! Answers and discusses how the social media site works.
- To many people, Search Engine Marketing (SEM) is synonymous with Search Engine Advertising (SEA). Niki Fielding, President/CEO of DBE, sheds light on why this misconception is so prevalent and explains how search marketing is more than just paid search.
- Personalized search is here to stay. Find out what this new development means for SEO and how you can make personalized search work in your favor.
- DBE’s newest team member discusses the differences between a traditional advertising agency vs. a search engine marketing agency.
- Don’t let multiple versions of your online content sabotage your search engine rankings. Read our best practices for avoiding the duplicate content filters.
- RSS is a proven driver of website traffic. Learn how optimized RSS feeds make your site’s new content immediately available to feed readers and search engines.
- The team at Digital Brand Expressions examines the current status of Congress’ network neutrality bill. Find out what the latest development could mean for the future of Internet marketing.
- In an age when technology brings the world directly to us via cell phone, internet, etc., we ponder whether that makes people more connected or disconnected from each other.
- Search engine optimization is an on-going process, which means there’s always room for improvement. Whether you’re just thinking about optimizing your website or you’ve already taken steps to drive your site to the top of the search engine rankings, learn five signs that indicate that your site may not be fully optimized.
- Marketers have been quick to recognize the potential of online tools such as blogs, networking sites and wikis, giving rise to an offshoot of traditional search engine marketing strategy, called Social Media Optimization (SMO). Learn more about SMO and how it can be incorporated into your search engine marketing strategy.
- What is Wikipedia and how can it work with SEO? Find out more about Wikipedia and SEO.
- Though mobile search is in its infancy, search providers are ramping up for a major growth spurt. Read more on this to see if Mobile Search is for you.
- If you’re an advertiser looking for way of tracking the success of your online campaign, call tracking may be the answer you need. Read more on how to benefit from call tracking.
- Diving head-first into a link-exchange or swapping relationship could land you in hot water. Read more to learn the Dos and Don’ts of Linking.
- Your page reputation can mean the difference between SEO success and failure, even if your link popularity is high. Read more about Link Popularity vs. Page Reputation.
- By developing a successful blog, your company can propel itself to the top of the search engine rankings. Read more on how you can blog your way to the top of search engine rankings.
- There has been a lot of buzz recently in our industry about “Latent Semantic Indexing” or LSI. Read more about Latent Semantic Indexing and how it affects your website optimization.
- Many of our clients often ask us, “Which programs do I need – SEA (search engine advertising) or SEO (search engine optimization)?” Read more on how SEA and SEO can be used to benefit your marketing efforts.
- In the dynamic search engine optimization world, some SEO practices that were carried out before would now be better characterized as “old school” or “myth”. Read more to learn about these SEO Old School Practices and Myths.
