Articles, Research and Opinion

Here are some recent articles written by or about DBE:

• How are marketers utilizing Facebook and Myspace? The Wall Street Journal recently spoke wtih DBE about how we have managed our clients' presence on different social media properties.


• The Wall Street Journal recently interviewed Niki Fielding, president of DBE, for a special video segment on Search Engine Marketing.


• Niki Fielding contributed an article on how to go about hiring a search agengy to the DM News Essential Guide to Search Engine Marketing, published in June 2007.


• DBE and Ms. Leanne Merz from our client Scott Specialty Gases were interviewed for the February 2007 issue of Deliver Magazine, a publication of the US Postal Service delivered to marketing executives throughout the country.


• This article, published by DM News on 1/17/07, assesses the anticipated surge in mobile search.


• Read the article by our staff on white hat search engine image protectionSM as it appeared in the online edition of DM News.


• This article, published by WebPro News, overviews the considerations for doing search engine marketing in-house compared with outsourcing it to search marketing experts.


• Learn about the differences and similarities in SEO and SEA and how to get them for your brand.
• This article, published by MarketingProfs.com, shares perspectives on what constitutes white hat and black hat optimization and what they mean for your brand.
• “High ROI Methods For Increasing Your Brand’s Visibility on the Web” by Niki Fielding in New Jersey TechNews, October 2003.  Reprinted with permission from New Jersey Technology Council.   Click here to read the article.
• Here's a recent article on the benefits of corporate giving written for one of our clients.

Other Resources

• This article talks about the problems associated with doing SEO the “wrong” way. Good overview: SEO: The True Cost of Doing It Wrong
• This article explains about pay per click programs in great detail and provides some good pointers: PPC Advertising – Pay per click programs
• This article analyzes the future of search engines large and small: Search, the Next Generation
• Here’s what Google offers as guidelines for site optimization “do’s” and “don’ts.”  DBE is 100% aligned with these policies—check ‘em out at http://www.google.com/support/webmasters/bin/answer.py?answer=35769
• This article explains the benefits of online marketing – branding and sales: Online Advertising for Branding and Purchase Intent
• Explains the facts about blogs and how they fit into search engine marketing: Blogs and Search Marketing
• Some good points about the benefits of using people trained to write optimized copy for your website: Hiring SEO Expert copywriters
• Here’s some good advice about what to consider when considering optimizing your site: