Hackensack, New Jersey (May 23, 2007) - Slingo, Inc., the creator of the Slingo brand of free online games, announced today that it has hired search engine marketing experts Digital Brand Expressions (DBE), to provide strategic support with web-based marketing initiatives.

One of the most successful casual game companies to emerge within the last ten years, Slingo has developed some of the web’s most popular online games as well as slot machines and instant lottery tickets. It has rapidly expanded into multiple media areas including handheld games, interactive TV, mobile games, live game shows and other creative media. The Slingo.com website showcases over 40 free online games for users to explore, including their namesake combination of slots and bingo which has grown to become one of America’s most played online games.

Angela Triano, Marketing Manager for Slingo stated, “Our experience with DBE to date has been excellent and we’re looking forward to improvements in traffic and visibility thanks to their smart work and expertise in the search engine marketing field.”

“We’re thrilled to be working with Slingo”, said VP of Client Services at DBE, Marc Engelsman, “Their business model is all about increasing traffic to their site which is a perfect fit with how we can help expose their brand to more searchers looking for fun online games.”

About Slingo, Inc.

Slingo, Inc. is a U.S. based company which through visionary leadership and creative minds have effectively developed and licensed the intellectual property for the Slingo brand games. Over the past 10 years, as a leader in the continually growing “casual games” space, Slingo, Inc. has successfully licensed to partners world-wide for use with: online game sites, downloadable games, instant lottery tickets, casino slot machines, casino table games, broadcast and cable television, mobile phone games, and other interactive mediums. Slingo Inc.'s flagship game "Slingo" boasts over 3 billion games played because of its irresistible game play and community. Slingo.com is now one of the leading entertainment destinations for women on the internet. Some of Slingo, Inc.'s partners are America Online, IGT, Funkitron, Oberthur Gaming Technologies, The United States Playing Card Company and TVcompass. People can play Slingo and other games, as well as join the social networking community by going to - www.slingo.com.

About Digital Brand Expressions

Digital Brand Expressions, L.L.C. is a top-tier search engine marketing consultancy and services firm. DBE’s clients are primarily Fortune 1000 and fast-growth middle market players in the direct-to-consumer and B2B spaces. The company’s clients include major publishers, consumer healthcare, and innovative technology providers as well as national level not-for-profits and educational companies. All of DBE’s clients rely on quantifiable, high-end search engine strategies to drive their business success and credit DBE with significantly contributing to those successes.

For more information about Digital Brand Expressions, visit www.digitalbrandexpressions.com

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