“I’m looking forward to the audience participation,” said Ms. Fielding. “We’ll have the opportunity to discuss how search engine marketing can be effectively leveraged for healthcare organizations and answer questions posed by the marketers in the audience.”

Along with this high-level overview of what healthcare marketers need to know about search marketing, Ms. Fielding will be joined by two of DBE’s client organizations. Joe Keenan, EVP, Director of Digital Product Development for The Partnership for a Drug-Free America, will speak about how The Partnership has leveraged search to reach out to parents about the dangers of cough medicine abuse and how The Partnership is applying what it has learned to promote the TimeToTalk website that helps parents learn how to talk with their kids about drugs. Angela Trujillo-Santos and Patricia Philippe, both of Continuum Health Partners, will talk about some of the aspects of search marketing that are unique to healthcare systems marketers.

“This is a great opportunity for healthcare marketers to gain valuable insights from peers already implementing search marketing at their organizations,” says Ms. Fielding.

For more information about the Healthcare Public Relations & Marketing Society, please visit their website at www.HPRMS.org.

Digital Brand Expressions (DBE) is a high-end search engine marketing consultancy and services firm that delivers business-changing solutions to Fortune 1000 and emerging growth clients that rely on their websites to reach key stakeholders and drive new business. For more information about Digital Brand Expressions, visit www.digitalbrandexpressions.com

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