This impressive assessment, however, does not mirror experiences across the industry. The Search Engine Marketing Professionals Organization (SEMPO) recently released the results of its State of Search survey which also sought to measure clients’ satisfaction with their search marketing services providers. The average rating according to the survey results is a 3.3 on a 5 point scale, with just 40% of respondents indicating that they were “very happy” or “moderately happy” with their search marketing agency.

“Digital Brand Expressions stands out in the market place for our attentiveness to our clients’ needs and our quick response to their input, questions and concerns,” says Marc Engelsman, VP of client programs and services at DBE. “We scored 4.8 and 4.9 on those areas, respectively. While I’m honestly not surprised that we rated so highly with our clients, I’m hopeful that by continuing to work with SEMPO to create industry standards, we can help our industry improve its performance ratings with the marketers who turn to our member organizations for services. When we first start talking with potential clients, one of the first things they volunteer is how difficult it is for them to get someone on the phone at their current search provider firm or to get answers to their questions in a timely fashion. Clearly, that’s not a problem our clients have with us.”

Digital Brand Expressions (DBE) is a high-end search marketing consultancy and services firm that delivers business-changing solutions to Fortune 1000 and emerging growth clients that rely on their websites to reach key stakeholders and drive new business. For more information about Digital Brand Expressions, visit www.digitalbrandexpressions.com.

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