Digital Brand Expressions Relocates and Expands Client Base
Kingston, New Jersey – July
15, 2003.
Digital Brand Expressions announced today its move to new offices in
Kingston, NJ.
The 18-month old company currently provides interactive marketing services
for 15 clients, including divisions of Johnson & Johnson, global stock image
marketer Index Stock Imagery, Datacolor, Hughes Enterprises, and several
major financial services and pharmaceutical firms. The company specializes
in helping brands align their digital marketing programs so that they are as
powerful and successful online as they are through traditional marketing
channels.
“We’ve been growing very quickly over the last 18 months,” said company
president Veronica “Niki” Fielding. Feedback from our clients indicates that
they appreciate our depth of knowledge of traditional as well as Internet
marketing and our flexible approach. Forging close relationships with our
clients has enabled us to custom-fit our programs to each of their brands’
unique market situation.”
Every site DBE has optimized (a process that makes changes to the website to
make it more attractive to search engines, increasing visits by key target
audiences) has experienced at least a 35% increase in site traffic, and, for
the e-commerce sites, month over month increases in sales, following the
implementation of DBE’s programs.
“What’s really rewarding is not only seeing our clients’ sites in the Top 5
on the major search engines, but having them come to us saying, ‘You
delivered what you promised, what else can you guys do?.’ We’ve found
ourselves rewriting brochures, re-launching entire websites, and creating PR
campaigns for our customers. With digital environments so critical to every
kind of business, we’re seeing clients focus on their websites as their
central means of communicating with their customers and potential customers
and reconfiguring their traditional marketing materials as complimentary
tools around their websites. An interesting evolution in strategy,” notes
Fielding.
For more information on DBE, see www.digitalbrandexpressions.com.
