EDU-Center - Brandjacking

Here are some good resources on brandjacking:

“Spam study offers statistics on 'brandjacking'” (CNET, 2007): http://news.cnet.com/8301-10784_3-9762472-7.html
“Chronology of Brands that Got Punk’d by Social Media” (Jeremiah Owyang, 2008): http://www.web-strategist.com/blog/2008/05/02/a-chonology-of-brands-that-got-punkd-by-social-media/
“The Cure for Social Media Brandjacking” (Ecommercetimes.com, 2009): http://www.ecommercetimes.com/story/web20/66969.html?wlc=1243518138
“'Brandjacking' More Prevalent, Sophisticated” (MarketingDaily, 2009): http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=101696
“Brandjacking & Social Web Imposters” (PRandtheWeb.com, 2009): http://prandtheweb.com/2009/05/20/brandjacking-social-web-imposters/ - Discusses ExxonMobilCorp on Twitter
“Brand-jacking rises as top online abuse” (WashingtonTimes.com, 2009): http://www.washingtontimes.com/news/2009/mar/09/brand-jacking-rises-as-top-online-abuse/
“'Cybersquatting' crooks profit on marketers' brand names” (USA Today, 2009): http://www.usatoday.com/tech/news/2009-05-10-cybersquatting-brands_N.htm
“BBC Takes Back Control of Rogue Twitter Account (Lessons for Brands)” (NativeHQ.com, 2009): http://www.nativehq.com/index.php/2009/01/bbc-takes-back-control-of-rogue-twitter-account-lessons-for-brands/
“Brandjacking Burger King on Twitter - Lessons Learned @theBKlounge” (CalebKramer.com, 2009): http://www.calebkramer.com/2009/01/brandjacking-burger-king-on-twitter-lessons-learned-thebklounge/
“Aston Martin Brandjacked On Twitter” (DaveFleet.com, 2009): http://davefleet.com/2009/04/aston-martin-brandjacked-twitter/