Customized Presentations for Your Organization
DBE’s team is frequently asked to speak on a wide variety of topics relating to search engine optimization, search engine advertising, and search engine image protection. If you would like to invite DBE in to talk with your company about search marketing, we’d welcome the opportunity to customize a presentation for your organization. Here are some of the topics on which we’re most often invited to speak: 1. Are You Sure They Optimized Your Site? 7 Signs You're Not Getting What You're Paying For From Your Ad/Internet Agency.Frequently ad agencies and interactive firms do not have business models to support SEO (site optimization), which requires highly specialized skill sets and they outsource SEO work to partner companies. Other times they tell their clients they've “optimized” the client site but have really just purchased pay-per-click ads. Pay-per-click ads typically generate results much faster, but these programs are almost always more costly on a per-visitor basis than SEO. Learn the seven signs that show whether your site has been truly optimized and find out how you can cut your search marketing expenses by 50% or more. 2. Hiring Search Marketing Vendors: When Getting It Done In-House Isn't Getting It Done
As your search marketing needs expand and your online competition for business-driving keywords heats up, your in-house experts may find themselves unable to keep up with the demands of cutting edge optimization. Likewise, you may find your expanding pay-per-click campaigns need constant monitoring--something your in-house team has the expertise, but not the bandwidth, to manage. Learn how other leading marketers decided to outsource their SEM to expert firms, what factors they use in selecting the right agency--or agencies--for their needs, and how to budget and pay for outside professional support. 3. Bringing Search Marketing In-House: When It Makes Sense To Rely on an in-House Team
As search engine optimization and search engine advertising become accepted components in savvy marketers' plans, for many companies, bringing their SEO and/or pay-per-click marketing in-house makes good business sense. Learn the key factors that have motivated some of the country's smartest marketers to make the move to relying on an in-house team, how to determine your organization's resource needs, and when to know you're at the tipping point for bringing it home. 4. Negative Press Coverage Followed Your Brand Into the Search Listings: Now What?
Oh no! You got some bad press and now the story is showing up whenever someone Google your brand! How to tell if your brand's image is in jeopardy in the search results and what to do about it.
