News & Info : Edu-Center

DBE Articles, Research & Opinions

• Veronica Fielding writes for The Ladders –How to Build and Nurture a LinkedIn Profile Network.
  
• Deepa Maran, in this DMNews article, talks about three useful features of Google analytics that you ought to know about.
  
• Niki Fielding contributed an article on how to go about hiring a search agengy to the DM News Essential Guide to Search Engine Marketing, published in June 2007.
  
• This article, published by DM News on 1/17/07, assesses the anticipated surge in mobile search.
  
• Read the article by our staff on white hat search engine image protectionSM as it appeared in the online edition of DM News.
  
• This article, published by WebPro News, overviews the considerations for doing search engine marketing in-house compared with outsourcing it to search marketing experts.
  
• Learn about the differences and similarities in SEO and SEA and how to get them for your brand.
  
• This article, published by MarketingProfs.com, shares perspectives on what constitutes white hat and black hat optimization and what they mean for your brand.
  
• “High ROI Methods For Increasing Your Brand’s Visibility on the Web” by Niki Fielding in New Jersey TechNews, October 2003.  Reprinted with permission from New Jersey Technology Council.   Click here to read the article.
  
  

DBE Newsletter Archives

December 2008 - The Exponential Power of Search Integration

November 2008 - Social Media & Managing Your Message

October 2008 - The Secret to Effective SEA Landing Pages

September 2008 - Overview of DBE's Search Marketing Services

August 2008 - Usability & SEO: The Best of Both Worlds

July 2008 - Think Global, Act Local: Running International Paid Search Campaigns

June 2008 - Search Engine Reputation Management

May 2008 - Mobile Search: What's All the Fuss About?

April 2008 - Understanding the Social Media Landscape

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DBE Videos

MENG Presentation - Niki Fielding

Veronica Fielding presents an overview of search marketing and clarification on some of the terminology utilized within the field. For more clips from Niki's presentation, please visit DBE's YouTube Channel.

NBC Philadelphia - The 10! Show

Niki Fielding, President & CEO of Digital Brand Expressions, discusses social media for job seekers on the NBC Philadelphia 10! Show Thursday, May 21, 2009.

SMX East - Niki Fielding

Niki Fielding, President & CEO of Digital Brand Expressions, discusses proactive search engine reputation management at SMX East on October 6, 2008. For more clips from Niki's presentation, please visit DBE's YouTube Channel.

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