DBE’s president, Veronica Fielding and our client, Kirsten Bjork-Jones, Global Marketing Director for Edmund Optics, presented for MarketingProfs on May 13,2011 and answered questions via a virtual networking room that same morning. The presentation was well received and generated some notable quotables, including the mashup of #social and #mobile into #mocial as coined by our VP of Client Services, Marc Engelsman, and the concept that technology convergence is driving channel convergence—it’s more about the message distribution and communications around the brand, less about the technology platforms on which the communications ride.
