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Digital Brand Expressions Expands Search Engine Marketing Consulting Solutions to Include Agency Reviews

KINGSTON, N.J. (January 4, 2007) – Digital Brand Expressions (DBE) today announced the expansion of its consulting services to include search engine marketing agency reviews.

“In early 2006 we identified a growing need for various types of SEM-related consulting engagements, including agency reviews, and found there are few companies positioned to provide them. We added high-end, research-driven, custom consulting solutions, primarily for very large corporations, and tested the impact of these projects on our business,” said Veronica “Niki” Fielding, president and CEO of DBE. “We learned that short-term consulting engagements allow us to leverage our team’s deep expertise in search engine optimization, search engine advertising (pay-per-click), and search engine image/brand protection for clients for which we would not necessarily be an ideal fit on an ongoing basis--for example, a corporation may have an immediate need for an agency to manage their multi-million dollar search engine ad buying program, which is larger than we’re currently staffed to handle. While we’re not a good fit to be their SEM services provider at this time, we are a great fit as the company to find the right solutions team for them.

This consulting/services combination approach enables us to provide short-term support to some of these mega-players while ensuring top-level services for our other Fortune 1000, service-based clients who continue to rely on us to drive new customers to their websites each month. And what’s most interesting is that some of the consulting clients have actually asked us to stay involved and provide quality control services after awarding the third-party contract. They say they value our expertise and our inherent objectiveness.”

Digital Brand Expressions, L.L.C. is a top-tier search engine marketing consultancy and services firm. DBE’s clients are primarily Fortune 1000 and fast-growth middle market players in the direct to consumer and B2B spaces. The company’s clients include major publishers, consumer healthcare, and innovative technology providers as well as national level not-for-profits and educational companies. All of DBE’s clients rely on quantifiable, high-end search engine strategies to drive their business success and credit DBE with significantly contributing to those successes.

For more information on DBE, see www.digitalbrandexpressions.com

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