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New & Events Marc Engelsman of Digital Brand Expressions to Participate in SEMPO Debate in New York
KINGSTON, N.J. (June 17, 2008) - Marc Engelsman, vice president of client programs and services at Digital Brand Expressions, will be participating in a debate scheduled for Wednesday, June 18 in New York City, organized by the SEMPO New York Working Group. The topic of the debate is “Which is the best way to manage search engine marketing – in-house or agency?” and some of the discussion points will include:
- Average life of the agency-client relationship
- Satisfaction levels of SEO and PPC agency work
- Effects of agency consolidation
- Moves by the major search engines to work directly with brands
- Moves by the major search engines to better work with agencies
- Dearth of PPC and SEO talent in the market
- Skills required for in-house vs. agency staff (and how to acquire such skills)
- Cost analysis (staff, education, tools, etc): building an in-house team vs. outsourcing
- Hybrid models
“I'm looking forward to taking part in the discussions at Wednesday’s event,” said Marc, “I think it’s going to be very interesting to hear all the different points of view on this topic. The debate teams will be made up of high level search marketing professionals from all different backgrounds, so the varying perspectives should result in some exciting conversation.”
Digital Brand Expressions (DBE) is a high-end search marketing consultancy and services firm that delivers business-changing solutions to Fortune 1000 and emerging growth clients that rely on their websites to reach key stakeholders and drive new business. For more information about Digital Brand Expressions, visit www.digitalbrandexpressions.com.
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Note to Editors: Trademarks and registered trademarks contained herein remain the property of their respective owners.
Media Contact:
Michelle Brusyo
609/688-8555
MBrusyo@DigitalBrandExpressions.com
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