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Digital Brand Expressions Wins Philadelphia AMA's 2009 Marketer of the Year Award for Best Interactive Campaign

KINGSTON, N.J. (May 21, 2009) - Digital Brand Expressions announced today that the team has won the prestigious Marketer of the Year award for Best Interactive Campaign at Monday’s Philadelphia AMA Marketer of the Year Awards ceremony. The winning campaign was conducted for Edmund Optics, a leading producer of optics, imaging, and photonics technology for R&D, electronics, semiconductor, pharmaceutical, biomedical, and military markets around the globe.

The global paid search campaign was crafted around Edmund Optics’ need for a cost effective market research vehicle that would produce actionable results and guide the company’s global expansion investment. DBE’s team, headed by Marc Engelsman, VP of client programs and services, Ann Pyle, group manager of client programs and Rob Trautner, paid search specialist, created the global campaign not only to gain sales – but as a tool to measure global interest in Edmund Optics’ products.

“We’re extremely pleased to have won this award for our work with Edmund Optics,” said Marc Engelsman. “It is an honor to be recognized by our peers in the marketing field, particularly because search marketing is a tough category for which to showcase award-worthy campaigns since it lacks the creative elements of other marketing mediums.”

Adds Veronica Fielding, president of DBE, “As always, I’m proud of the innovative ways our team is using search marketing to help our clients gain success on the Web. It’s an honor to share this award with the team at Edmund Optics whose collaborative style makes working with them a pleasure.”

Digital Brand Expressions is a high-end search marketing consultancy and services firm that delivers business-changing solutions to Fortune 1000 and emerging growth clients that rely on their websites to reach key stakeholders and drive new business. For more information on DBE, see www.digitalbrandexpressions.com

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