New & Events

Digital Brand Expressions Launches Jump Start Social Media^SM for Small Business

KINGSTON, N.J. (June 30, 2009) - Digital Brand Expressions launched a new service line today under its Jump Start Social Media (www.jumpstartsocialmedia.com) brand, focused on helping small businesses utilize social media as part of their marketing strategy.

Jump Start’s new small business solutions help small product and service providers get set up on social media sites and teach them to use these tools to communicate strategically with brand stakeholders. The new Jump Start Guide to Social Media Marketing for Small Business ($39.95; 63 pages) offers step-by-step instructions for setting up profiles on LinkedIn, Twitter, and Facebook, and explains how to utilize them to connect with your audiences in brand aligned ways.

Based on Digital Brand Expressions’ unique 4-phase approach to social media marketing, the easy-reference book offers expert guidance on claiming a brand name, determining where your brand belongs, building active profiles on Facebook, LinkedIn and Twitter, and implementing ongoing communications strategies to connect with your key stakeholders. The new service line helps small businesses quickly and painlessly navigate, update and utilize social media sites to achieve business networking goals.

This stand-alone, downloadable guidebook includes one full year of updates, covering new functionalities, advice, and strategies. Small businesses can also benefit from the free Jump Start Social Media for Small Business blog and online resource center, which offer news, tips, advice, and helpful articles.

For small business marketers who would like a little extra guidance, Jump Start also provides upgraded solutions that include an online webinar and/or one-on-one consulting time with social media experts.

“Jump Start Social Media for Small Business is a package solution for smaller brands looking to get started in the social media space in smart and strategic ways,” explains Veronica Fielding, president of Digital Brand Expressions. “Our social media experts will help you get your brand set up on Facebook, Twitter, and LinkedIn and will provide guidance for maintaining your presence on these sites on an ongoing basis.”

“Since we launched Jump Start Social Media for individuals looking to accelerate their use of social media for business networking and job search, we’ve had numerous inquiries from small businesses and the companies that support them asking if we can provide services to help them take advantage of social media marketing in a cost-effective way,” adds Ms. Fielding. “This new service line is an exciting hybrid of our social media marketing expertise for larger organizations and Jump Start’s fast, easy and affordable approach for individuals, making it a perfect solution for small brands.”

About Digital Brand Expression (DBE):

DBE helps its clients be found on the Web when people are looking for them and the solutions they provide. Through an integrated package of findability programs, which typically includes search engine optimization, paid search programs, and social media marketing for businesses and social media education services for consumers, DBE’s services help ensure that its clients are visible on the Web when and where people are searching for the solutions they provide.

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