DBE Videos

SMX East - Niki Fielding

Niki Fielding, President & CEO of Digital Brand Expressions, discusses proactive search engine reputation management at SMX East on October 6, 2008. For more clips from Niki's presentation, please visit DBE's YouTube Channel.

SMX East - Marc Engelsman

Marc Engelsman spoke to the SMX East audience on October 8, 2008, on the topic of reporting and scorecarding for search marketing initiatives. In this clip, hear Marc discuss the importance of benchmarking when managing expectations. To hear more from Marc's session at the SMX East conference, check out our YouTube Channel

Video Blog - Common SEO Issues

Deepa Maran, Group Manager of Technical Services at Digital Brand Expressions, discusses some common issues that impact websites' ability to rank well for their target keywords, including user navigation coding, site registration requirements, URL parameters, Robots.txt and utilizing Google Webmaster Tools.

Check out our YouTube Guru Page to see more videos from DBE's team as well as some of our favorites from other search marketing experts.

The ROI of Search Marketing & Allocation of Marketing Dollars

In this video blog, Marc Engelsman, VP of Client Programs & Services, discusses the recent SEMPO State of Search Survey results which showed how budgets for some traditional marketing channels are being poached to fund search marketing campaigns and how the ROI data compiled in the report supports that strategy.

Check Marc's blog for more information on the survey