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Services : Enterprise Social Media
Enterprise-level Social Media Strategies, Policies, and Guidelines Development
As companies of all sizes begin participating in the social media channel, it has become clear that they must examine the risks of information leaks, inappropriate behavior, and public missteps with regard to how their employees use social media when representing the company, officially as well as informally.
DBE’s 5-Phase Social Media Parachute ProcessSM effectively guides our clients through the key considerations in building brand-aligned strategies for moving your team from the Web 1.0 to the Web 2.0 mindset.
Our process surveys the social media landscape for mentions and conversations about your brand, its stakeholders, and competitors and delivers actionable strategies, polices, and guidelines that help ensure:
- Brand protection on social media sites
- Employees are using social media to communicate appropriately about the company/brand
- Your marketing team and others communicate according to FTC standards
- Your sales team is cost-effectively leveraging LinkedIn for prospecting and customer outreach
- Your HR team can find and recruit the talent you need
- All of your departments are aware of the online discussions in their areas of responsibility
- Strategic, measurable results are generated by your social media activities
- And more…
Give us a call today to learn more about how DBE is helping our clients avoid risks and seize opportunities using popular social media sites to their advantage.
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