Services : Pay Per Click (PPC)

Pay Per Click (PPC) Advertising

Paid search goes by many names - pay-per-click (PPC) advertising, cost-per-click advertising, search engine advertising, etc.

Whatever you choose to call it, a well-managed pay per click advertising campaign can be an extremely effective tactic to drive highly qualified visitors to your site and convert them to customers, clients, donors, or encourage any number of actions that help you grow your business.

Just as the industry hasn't settled on an agreed-upon name for this type of marketing program, there is also no prevailing methodology for managing a PPC advertising campaign. Some large firms utilize tools and software to automate the bidding process. Some marketers just plug in some keywords, bids and ads and let the program run as-is. DBE takes a more hands-on approach.

Our pay per click advertising specialists actively manage each campaign, constantly testing, refining and updating each element of the program to achieve optimal results for our clients.

The PPC advertising team at DBE put together a checklist of questions to ask yourself - or your current pay per click advertising agency - to help you assess the success of your campaigns. Use the form to the right to download the checklist and see how your program rates according to DBE's experts.

If, after assessing your current program, you'd like to talk to us about doing an audit, providing training or taking over active management of your campaigns, give us a call. We have a 100% success rate of improving the results of every campaign we've ever taken over.

Learn more about our paid search services here.