Services : Search Engine Reputation Management

Search Engine Reputation Management (SERM)

As the Web continues to evolve, so does search engine reputation management.

In the past, reputation management was a reactive marketing program. Typically it was implemented when a search for your brand or company name yielded unflattering information. Often this type of negative information was posted by a disgruntled employee or dissatisfied customer. Sometimes it was a news story about a business venture that went wrong. The search engines discovered this information and indexed it because the content prominently featured your brand and other sites were linking to the content, too. Once the negative information was in the search listings, it reflected negatively on your brand.

While companies continue to employ SERM in reactive mode, far more aren't waiting for a negative event to enlist SERM for their brands. DBE helps our clients by leveraging the combined power of optimization, paid search, and social media marketing to create a positive impression, ensuring our clients’ messaging is the dominant content that surfaces for searches on their brand name.

To learn more about DBE’s brand guardian programs, contact us.