Social Media Consulting & Management Services

Digital Brand Expressions (DBE) is expanding our value to clients by helping them integrate emerging social media solutions into their search marketing mix. DBE provides two inter-related tracks of solutions:

Consulting—

Through our consulting services, DBE helps clients understand the social media environment from a marketer’s perspective. We provide information on the seemingly endless supply of blogs, social networks, wikis, bookmarking sites, voting sites, and other Web 2.0 digital outposts and help our clients identify those most likely to be leveraged as marketing channels for their brands.

DBE’s team of social media specialists then creates an actionable plan for creating and managing our clients’ digital outposts as well as develop protocols to be followed by their employees and other stakeholders (agencies, investors, etc.) who will be posting to third-party blogs, wikis, etc. and have opportunity or cause to reference the brand.

Services—

Through our services offerings DBE creates and manages environment- and brand-appropriate content sets to populate digital outposts such as:

We also provide management services that monitor the Web 2.0 environment on behalf of your brand. We can:

  • Alert you of negative comments about your brand on blogs, wikis, social media sites, and other websites (these may end up on the search engines and may need to be addressed through SERM if they do)
  • Help you ensure employees and other stakeholders are not posting against your approved guidelines
  • Refresh the content sets and applications that best support your presence in digital outposts such as Facebook, LinkedIn, etc. For example: update a calendar of upcoming events, add new videos and/or photos, respond to interactions from visitors, etc.
  • Monitor and update Wikipedia and other wikis on your behalf