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POVs & Blogs2022-08-09T15:50:29+00:00

DBE POVs & Blogs

Cookie-Tracking Research POV

Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues ...


Defining Omotenashi in Business

You know that feeling when someone leaves a supportive message in your bag for you to find during a stressful day? Or that feeling when your waiter senses that you ...


New Google Analytics 4 Announced on October 14th

Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics.  No need to make a wholesale change yet. GA4 ...


Google Ads Lead Form

Background Google is always exploring how to provide the best experience possible while helping advertisers increase conversions. Recently Google has been focusing a lot of attention on mobile because 40%+ ...


It’s Not Rocket Science Until It Is…

We here at DBE have a problem with the below chart from eMarketer. It’s probably because we have this same problem when talking with potential clients about the complexities of ...


Lose the Media-Buy Mindset to Succeed with Paid Search

By Veronica “Niki” Fielding Originally published in the March 2018 issue of “Postings” the member newsletter of the Direct Marketing Club of New York City While Facebook generates $40 billion ...


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