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POVs & Blogs2022-04-29T15:21:45+00:00

DBE POVs & Blogs

Is Snapchat Right for Your Brand?

Marketers are hearing a lot about Snapchat and naturally they want to find out if it’s right for their brands. Nadine Goerke, Manager of Search and Social Programs here at ...


The Battle of Snapchat vs. Instagram

By: Nadine Goerke and Rachel Petzinger With the recent addition of Instagram Stories, a new component of Instagram that directly mirrors Snapchat Stories, the two platforms are in competition now ...


Visualizing Your Brand: 5 Do’s of Instagram

It’s no secret that Instagram has experienced a huge boom in the social media space in the last few years. According to a recent Pew Research Center study, 28% of internet users ...


Social Media in the News Industry

By Jillian Johnson Is social media becoming your primary source of news? For me, it already has. The Paris bombing. Prince’s passing. Finding out who the presidential nominees are. A ...


The Importance of Integrated Marketing

By Maggie Landis Digital marketing initiatives are so measurable that companies often ask that we show how each channel will prove its own ROI. While establishing metrics and goals for ...


The Right-Hand Rails Are Gone…And?

What Happened? There’s been a lot of buzz in the digital marketing world about the projected impact of the right-hand rail ads on Google going away. As the dust settles, ...


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