Welcome to the next quiz edition!

Have fun guessing away! 🙂

 1. A federal judge ruled Anthropic’s use of legally purchased books to train its AI models (including Claude) was…

1. A form of copyright infringement
2. Fair use
3. Fair use but the company must face a separate trial for pirating millions of books from the internet
4. No different than having a library card

2. Cloudflare launched a new permission-based setting that allows website owners using its platform to block AI bots from collecting their digital content while also offering publishers an opportunity to monetize their content. What is this service being called?

1. CAP – Cloud AI Protection
2. Click B-AI-T
3. Pay Per Crawl
4. I don’t care what it’s called so long as it doesn’t stop me from using ChatGPT.

3. Pick the 3 acronyms below that are deemed important elements of Google’s Core Web Vitals? Bonus points if you know what each acronym stands for.

1. CLS
2. INP
3. LCP
4. TMI

4. Which of the following findings came from Conductor’s July AI Overview Analysis:

1. Only 18% of searches generated an AI Overview.
2. 61% of AI Overviews occur on desktop devices.
3. The IT Services industry drove the highest percentage of AI Overviews at 38%.
4. I don’t care because I’m using AI Mode now anyhow.

5. Google’s latest policies for Google Ads serving and Google Analytics/Google Search Console data melding of SERPs, AI Overviews, and AI Mode have wreaked havoc on the value of traditional reporting KPI metrics like Impressions and Click-Through-Rate (CTR). What is the name of DBE’s blog post providing insight on this issue:

1. Google’s Data Double Dipping
2. Google’s Data Double Whammies
3. Google’s Data Double Trouble
4. Google’s Data Double Entendre

• Wondering if SEO is worth the investment given how AI is changing the search landscape? Read this column from Search Engine Journal before making any drastic cuts! Spoiler alert: The answer is yes, especially when you consider the brand visibility and reputation value that influences AI search engines in addition to driving relevant traffic to your website.

• 📣 Give me an E. Give me an E, an A, and a T. What’s that spell? EEAT! You have heard us talk about the E-E-A-T framework for generating relevant, user-friendly content. Here’s an article that reinforces that E-E-A-T is all about building user trust.

• Discover some new AI Mode features “for the back-to-school season.” Use examples it provides include:
  • uploading PDF slides from a lecture and asking follow-up questions;
  • making a study plan for the Canvas feature;
  • getting real-time help with Search Live; and
  • search what you see while browsing via Lens in Chrome and AI Mode.
  • And, of course, the blog ends with a plug for “exploring more tips for the upcoming school year, like help with back to school shopping.”

• “Do it for the Vine!” Do you remember the short-video app and forerunner to TikTok? Now, Elon Musk is teasing that Vine will be brought back but with AI videos. It would most likely exist within the X app. I feel like this announcement is evoking the nostalgia of the long-gone app but morphing it in a way no one really wants.

Geothermal energy. Ever heard of it? It’s about using the heat in the Earth’s core for renewable, sustainable energy. The issues are 1. Creating maps for the best places to access this heat and 2. Supporting funding. Project Innerspace is pushing this effort forward by “facilitating the rapid transfer of resources, technologies, and know-how from the oil and gas industry toward geothermal energy production.”

🎵🌍 What happens when you put science and music nerds together? Their anthem. 🤘

Willow trees have short lives compared to other trees.

Their lovely draping tree’s lifespan is around 30 years. Most species shoot up and fade out quickly.

Willow trees are a reminder to enjoy the beauty of the moment, because no moment lasts forever. 🌳

Best Wishes,

Natalie

1: 3. Fair use but the company must face a separate trial for pirating millions of books from the internet. And the issue of copyright infringement is also still unresolved.

2: 3. Pay Per Crawl. Let’s just hope they don’t start to shorten it to PPC. We already have a separate use for that acronym.

3: 1. CLS for Cumulative Layout Shift; 2. INP for Interaction to Next Paint; and 3. LCP for Largest Contentful Paint. See the infographic!

4: It was a trick question. 1. Only 18% of searches generated an AI Overview; 2. 61% of AI Overviews occur on desktop devices; and 3. The IT Services industry drove the highest percentage of AI Overviews at 38% were all cited findings from Conductor’s AI Overview Analysis. We would also accept 4. I don’t care because I’m using AI Mode now anyhow as an answer even if it wasn’t cited in the analysis. Conductor Analysis.

5: Though both 1. Google’s Data Double Dipping and 3. Google’s Data Double Trouble are appropriate titles for the blog, we decided to double down on B. Google’s Data Double Whammies.

🎶”Our love is geothermal”…. Oh you don’t know what I’m singing? Guess you missed Project Interspace’s anthem!

Think fast! ⚡

We’ve got a quick quiz to test your knowledge on SEO/SAIO made by our own Marc Engelsman. See how you did in the P.S.!

1. In one of the stories we covered, it was suggested that “Relevance is the new ranking signal” for AI-driven search optimization as AI engines don’t use ranking algorithms like traditional search engines. What acronym did we suggest to include relevance as a content quality rating guideline factor?
a. E-E-A-R-T
b. E-E-A-R-T-H
c. H-E-E-A-R-T
d. OMG, please not another SEO/SAIO acronym

2. What percentage of U.S. Adults say they are “likely” to use an AI tool to comparison shop?
a. 43%
b. 44%
c. 45%
d. I get the picture. Even if I’m wrong, I’m very close and deserve credit.

3. What percentage of AI search traffic comes from desktop users?
a. 90%
b. 70%
c. 50%
d. Who uses desktops anymore?

4. What is “Index Bloat”?
a. When your website is indexed, but it has no views.
b. When your page is indexed, but it has no views.?
c. When your website has duplicate pages indexed.
d. When you get indigestion because your pages aren’t indexed.

5. Google recently rolled out its AI Mode to all U.S. users and announced AI Mode traffic is now being included in Search Console Performance reports. What aspect about the GSC announcement did we have issue with?
a. Follow-up questions within AI Mode will be counted as new queries.
b. Position calculations in AI Mode work the same way as regular Google SERPS.
c. AI Mode traffic is included as part of your search totals and can not be filtered separately.
d. Wait, is it Google AI Mode or Google Al Overviews?

• A new Google Core Update was released on Monday and will take about 3 weeks to complete. We’ll let you know more what we see as we go along!

• SEO data can be used for more than just SEO analysis — it can provide insights into your business, the market, website user experience, and competition.

• Did you know your site can outrank AI Overviews for position 1? In fact, it’s happening 12.4% of the time which is more than a month ago at ~2%. This could be in response to user behavior. If the user finds the link more helpful, that link may start outranking AI Overviews.

• Anthropic, creator of Claude AI, trained its AI on purchased copies of books and a federal judge ruled that it was… (drumroll 🥁) fair use! This sets a precedent for other AI companies looking to make transformative works from purchase content. However… the millions of books they pirated for training is probably not fair use, but that’s for a separate case on another day….

• X is really turning away from its old friend the hashtag. Hashtags are now banned in promoted posts.

• When a coworker threatens to quit if the coffee machine isn’t fixed, no one believes them… just like marketers don’t think TikTok will be banned. Three delayed bans are quite an optimistic sign.

For every therapist in the U.S., there are about 350 people in need of mental health support. With such an inundated system, there has to be another more attainable solution. Give an Hour started by therapists volunteering an hour of their time to support those in need. Now, they work on informing the public with wellness ambassadors and peer-to-peer groups to fill in the gaps. Learn more about them through this video or checkout their website.

Thoughts to Take With You… 💞

As I write this, I’m sitting looking out a window, watching the tree waves in the wind through my peripherals, and wondering why I can’t spew any thoughtful words onto my screen.

Diving further into this thought, I realize we are not supposed to have something to say all the time. Sometimes, the moment is supposed to say something to us. Wrapped up in the cocoon of our own internal world, we forget the outside world is always waving us back to presence.

Have a supercalifragilisticexpialidocious day, y’all!

Natalie

1. c ) H-E-E-A-R-T for Human-Experience-Expertise-Authority-Relevance-Trust. It’s a mouthful so you see why, in this case, the acronym is faster and easier to use.
2. b) 44%. But we suspect the number is even higher today as the poll was conducted in April.
3. Believe it or not, it is a) 90%. It kinda makes sense when you think about mobile user experience and the likely intent of a mobile search.
4. When your page is indexed, but it has no views. Watch the Moz video to learn how to avoid indigestion when this happens.
5. AI Mode traffic is included as part of your search totals and can not be filtered separately. But give yourself credit anyhow as we also have issues with answers a) and b).