Date: November 13, 2024

Princeton, NJ (September 19, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will be presenting to the International Association of Business Communicators (IABC) New York Tristate Area Chapter. Veronica “Niki” Fielding, President & CEO, and Marc Engelsman, Director of SEO, will be sharing research and findings around Search Engine Optimization (SEO) and recently-launched marketing channel Search AI Optimization (SAIO).

“While the rest of the world was thinking how to use GenAI for SEO, our team was uncovering how to use AI chatbots for increased visibility,” states Fielding. “By the time we launched our SAIO services, we had already proven our strategy’s efficacy through our current clients. We are excited to share our findings in the IABC-hosted webinar with influential business professionals in the area.”

The session promises attendees will leave with an understanding of SEO and SAIO best practices, how they work together, and the essential questions you must answer in the SAIO process.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained, significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Media Contacts:

Natalie Lorenzo
609-688-8558
NLorenzo@DigitalBrandExpressions.com