<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Perceptive Marketer Newsletter | Digital Brand Expressions</title>
	<atom:link href="https://www.digitalbrandexpressions.com/category/perceptive-marketer/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.digitalbrandexpressions.com/category/perceptive-marketer/</link>
	<description></description>
	<lastBuildDate>Tue, 29 Sep 2026 14:21:09 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.1.2</generator>

<image>
	<url>https://www.digitalbrandexpressions.com/wp-content/uploads/2024/03/cropped-Favicon-1-32x32.png</url>
	<title>Perceptive Marketer Newsletter | Digital Brand Expressions</title>
	<link>https://www.digitalbrandexpressions.com/category/perceptive-marketer/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Perceptive Marketer: What’s New &#038; What’s Still Important: AI Plugins, Creator Passes, &#038; Title Tags</title>
		<link>https://www.digitalbrandexpressions.com/2026/09/30/perceptive-marketer-whats-new-whats-still-important-ai-plugins-creator-passes-title-tags/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/09/30/perceptive-marketer-whats-new-whats-still-important-ai-plugins-creator-passes-title-tags/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 30 Sep 2026 08:00:49 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10601</guid>

					<description><![CDATA[<p>Howdy, So, you think you know digital marketing? I’m sure you do, but have you heard this??   Yes, AI can accelerate the beginning of content creation. However, workflow problems like getting approvals and sign-offs and coordination across teams remain project completion bottlenecks. More content just means hitting those speed bumps sooner. "Mo'  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/30/perceptive-marketer-whats-new-whats-still-important-ai-plugins-creator-passes-title-tags/">Perceptive Marketer: What’s New &#038; What’s Still Important: AI Plugins, Creator Passes, &#038; Title Tags</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-1" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Howdy,</span></p>
<p><span style="font-weight: 400;">So, you think you know digital marketing? I’m sure you do, but have you heard this??</span></p>
</div><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-2" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://martech.org/why-ai-hasnt-solved-marketings-time-problem/"><span style="font-weight: 400;">Yes, AI can accelerate the beginning of content creation</span></a><span style="font-weight: 400;">. However, workflow problems like getting approvals and sign-offs and coordination across teams remain project completion bottlenecks. More content just means hitting those speed bumps sooner. </span><b>&#8220;Mo&#8217; content, mo&#8217; problems&#8221; </b><span style="font-weight: 400;">(hat tip to Puff Daddy).</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Another </span><a href="https://searchengineland.com/google-releases-september-2026-spam-update-491267"><span style="font-weight: 400;">Google Spam Update</span></a><span style="font-weight: 400;"> is on the loose.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reminder: </span><a href="https://searchengineland.com/title-tags-seo-everything-you-need-to-know-2027-451233"><b>Title Tags</b></a><b> remain an important element for SEO and SAIO visibility</b><span style="font-weight: 400;"> and click-through success.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">With AI Overviews appearing in </span><a href="https://searchengineland.com/google-ai-overviews-share-us-comscore-490381"><span style="font-weight: 400;">39% of desktop searches</span></a><span style="font-weight: 400;">, it’s time to ask the question: </span><a href="https://www.searchenginejournal.com/research-shows-google-ai-mode-sends-less-clicks-is-a-poor-user-experience/590221/"><b>Is Google lying about AI Mode?</b></a><span style="font-weight: 400;"> Granted, this research was limited in scope. It relied on forcing scenarios like a regular Google search without AI Overviews and AI Mode or an AI-Mode only search environment. The low click-through rates on AI Mode suggest that Google&#8217;s claims about supplemental AI clicks to brand websites may not be true. *sigh* If only we could see Google AI click performance&#8230; Say it with us, &#8220;Google, where are the clicks?”</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-3" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You’ve heard of press passes. </span><b>How about </b><a href="https://lnkd.in/p/g3TiU9qz"><b>creator passes</b></a><b>? </b><span style="font-weight: 400;">That way, you can personalize the experience for the two. Thoughts?</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://offers.hubspot.com/claude-extensions"><b>Claude’s got plugins</b></a><span style="font-weight: 400;">… get the lowdown on which to use. (If you’re a content creator, check out this summary video from </span><a href="https://www.youtube.com/watch?v=zcRuwdDm2lU"><span style="font-weight: 400;">Modern Millie</span></a><span style="font-weight: 400;">.)</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>What can Mila Kunis and Justin Timberlake teach us about business?</b> <a href="https://www.linkedin.com/posts/doriec_mila-kunis-and-justin-timberlake-were-at-ugcPost-7502934382257557504-vWcq/"><span style="font-weight: 400;">Dorie Clark</span></a><span style="font-weight: 400;">, best-selling author and HBR contributor, has some fascinating thoughts on home turf defense.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: <span style="font-weight: 400;">Charity Navigator 🌟</span></h2></div><div class="fusion-text fusion-text-4" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Ever get a little sketched when looking at a charity’s website? Hey, that’s natural. You want to make sure your support is going to the right place. Charity Navigator helps you find reputable charities you’re passionate about. Let’s support them, too: </span><a href="https://www.charitynavigator.org/"><span style="font-weight: 400;">Charity Navigator</span></a><span style="font-weight: 400;">. </span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-5" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Catch you on the flipside! </span></p>
</div><div class="fusion-text fusion-text-6" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

</div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-7" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">I’ve been on a magical networking tour, and here are some myths I need to bust right now:</span></p>
<p><span style="font-weight: 400;">❌ You are bothering people by reaching out.</span></p>
<p><span style="font-weight: 400;">✅ Many people enjoy helping when given the chance. Just remember to ask them what they need. It’s a two-way street, y’all.</span></p>
<p><span style="font-weight: 400;">❌ This person is higher than me on the life/career/awesomeness hierarchy.</span></p>
<p><span style="font-weight: 400;">✅ Sure, this person did a lot of great things, but they still brush their teeth and tie their shoes. They are just as “human” as you.</span></p>
<p><span style="font-weight: 400;">❌ Networking conversations are hard. </span></p>
<p><span style="font-weight: 400;">✅ In a webinar with </span><a href="https://www.linkedin.com/in/tonymartignett1/"><span style="font-weight: 400;">Tony Martignetti</span></a><span style="font-weight: 400;">, he said to enter networking conversations with an open mind and genuine interest in the other person. Ask deeper questions, relate with what you’re doing, and transcend the problem by comparing notes. *Lasting connections come from being ourselves. </span></p>
<p><span style="font-weight: 400;">Networking is simply people helping people.</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/30/perceptive-marketer-whats-new-whats-still-important-ai-plugins-creator-passes-title-tags/">Perceptive Marketer: What’s New &#038; What’s Still Important: AI Plugins, Creator Passes, &#038; Title Tags</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/09/30/perceptive-marketer-whats-new-whats-still-important-ai-plugins-creator-passes-title-tags/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: Trust but Verify with AI, Content, &#038; More</title>
		<link>https://www.digitalbrandexpressions.com/2026/09/23/perceptive-marketer-trust-but-verify-with-ai-content-more/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/09/23/perceptive-marketer-trust-but-verify-with-ai-content-more/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 08:00:01 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10596</guid>

					<description><![CDATA[<p>Hey y’all, Digital marketing update coming in 3, 2, 1…   41% of B2B pros start with AI, then validate via traditional search while 35% start with traditional search, then use AI. Either way, it's the classic "trust but verify" model. And it verifies the importance of combining both SEO and SAIO to  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/23/perceptive-marketer-trust-but-verify-with-ai-content-more/">Perceptive Marketer: Trust but Verify with AI, Content, &#038; More</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-8" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Hey y’all,</span></p>
<p><span style="font-weight: 400;">Digital marketing update coming in 3, 2, 1…</span></p>
</div><div class="fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-9" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><b>41% of B2B pros start with AI, then validate via traditional search</b><span style="font-weight: 400;"> while 35% start with traditional search, then use AI. Either way, it&#8217;s the classic </span><a href="https://www.emarketer.com/content/b2b-buyers-start-with-ai--then-check-its-work"><span style="font-weight: 400;">&#8220;trust but verify&#8221; model</span></a><span style="font-weight: 400;">. And it verifies the importance of combining both SEO and SAIO to gain visibility and trust. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.thinkwithgoogle.com/next/v2/article/ai-excellence/wayfair-ai-search-strategy"><span style="font-weight: 400;">Wayfair CMO Paul Toms</span></a><span style="font-weight: 400;"> talks about the &#8220;</span><b>mindset to commit to AI before it benefits you.</b><span style="font-weight: 400;">&#8221; It is a bit like the &#8220;build it and they will come&#8221; mindset from </span><i><span style="font-weight: 400;">Field of Dreams</span></i><span style="font-weight: 400;"> except you are building relevance before the intent exists. Wayfair is also using AI to do &#8220;test dimension validation&#8221; to ensure product descriptions and imagery are accurate and trustworthy. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&#8220;&#8230;these tools you use to monitor AI platforms will help you choose prompts to monitor. The problem is you can&#8217;t really trust it. Whether it comes up with the prompts or you do, you need to validate them against what your customers are actually asking AI, and that&#8217;s hard.&#8221; We agree with search expert </span><a href="https://www.marketingprofs.com/articles/2026/55884/ai-search-brand-legibility-dale-bertrand"><span style="font-weight: 400;">Dale Bertrand</span></a><span style="font-weight: 400;">. We tell our clients that the</span><b> AI monitoring tools are great for </b><b><i>directional</i></b><b> data</b><span style="font-weight: 400;">. AI is only just so good at summing up human behavior.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-10" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><b>Attention content marketers</b><span style="font-weight: 400;">: you should read Orbit Media’s </span><a href="https://www.orbitmedia.com/blog/blogging-statistics/"><span style="font-weight: 400;">Blogging Statistics 2026</span></a><span style="font-weight: 400;">. The story documents why, “nearly one in five content marketers can no longer tell you whether the work they do is working.” A few findings we found interesting include:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">None of the use cases for AI correlated with stronger performance. &#8220;Marketers just got faster at making the same things.&#8221;</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Marketers who always research keywords as part of their blog content development (who were just 18% of the total) reported the highest level of strong results. &#8220;SEOs make good content marketers.&#8221;</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Not all marketers measure the results of their blog, and those that do are not using the metric that most correlates with strong results — brand visibility in the form of rankings and AI mentions. &#8220;Traffic is the most watched metric and the weakest.&#8221;</span></li>
</ul>
</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>The secret to writing better emails</b><span style="font-weight: 400;"> ➡️ tell a better story… you know, one that feels like it should be whispered in your audiences’ metaphorical ears…one that encourages their participation… one that highlights your unique insight.… Though </span><a href="https://annhandley.com/how-to-write-email-readers-want-to-open/"><span style="font-weight: 400;">Ann Handley’s insight</span></a><span style="font-weight: 400;"> is best used on newsletters… you can pull out some good tidbits for marketing emails too!</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Eyelliance 🌟</h2></div><div class="fusion-text fusion-text-11" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Glasses </span><i><span style="font-weight: 400;">can</span></i><span style="font-weight: 400;"> change lives.</span></p>
<p><span style="font-weight: 400;">From children to adults, Eyelliance brings affordable, high-quality optical glasses and enterprises to people that need them. Check them out: </span><a href="https://www.eyelliance.org/"><span style="font-weight: 400;">Eyelliance</span></a><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-12" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Dream on, fam 🤘</span></p>
</div><div class="fusion-text fusion-text-13" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

</div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-14" style="--awb-text-transform:none;"><p><a href="https://www.rejectiontherapy.com/"><span style="font-weight: 400;">Jia Jiang</span></a><span style="font-weight: 400;"> put himself through 100 days of rejection therapy.</span></p>
<p><span style="font-weight: 400;">100 days of outrageous questions like: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Asking for $100 from a stranger</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Asking for a free room at a hotel</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Asking PetSmart groomers to trim his hair</span></li>
</ul>
<p><span style="font-weight: 400;">The groundbreaking discovery here was not his bountiful resilience to rejection (which he developed through his experiment), but </span><i><span style="font-weight: 400;">only a small percentage of the people asked had genuinely negative reactions.</span></i></p>
<p><span style="font-weight: 400;">The point: if you’re scared to ask something, chances are others are more accommodating than you think. Many people genuinely want to help each other. 🙂</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/23/perceptive-marketer-trust-but-verify-with-ai-content-more/">Perceptive Marketer: Trust but Verify with AI, Content, &#038; More</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/09/23/perceptive-marketer-trust-but-verify-with-ai-content-more/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: AI Citation Conundrums &#038; the Retirement of Max CPC</title>
		<link>https://www.digitalbrandexpressions.com/2026/09/16/perceptive-marketer-ai-citation-conundrums-the-retirement-of-max-cpc/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/09/16/perceptive-marketer-ai-citation-conundrums-the-retirement-of-max-cpc/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 16 Sep 2026 08:00:07 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10589</guid>

					<description><![CDATA[<p>Hello fellow digital marketers, Got a killer article you want to share? Connect with me on LinkedIn! 🙂   The latest Gemini 3.8 Flash model was buggin’ by not linking or citing sources in AI Mode. It's hard enough to win citation visibility through relevant, helpful content but to not have it be  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/16/perceptive-marketer-ai-citation-conundrums-the-retirement-of-max-cpc/">Perceptive Marketer: AI Citation Conundrums &#038; the Retirement of Max CPC</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-15" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Hello fellow digital marketers,</span></p>
<p><span style="font-weight: 400;">Got a killer article you want to share? Connect with me on </span><a href="https://www.linkedin.com/in/natlorenzo/"><span style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;">! 🙂</span></p>
</div><div class="fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-16" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The </span><a href="https://searchengineland.com/google-to-fix-citation-bug-with-gemini-3-8-flash-in-ai-mode-486892"><span style="font-weight: 400;">latest Gemini 3.8 Flash model was buggin’</span></a><span style="font-weight: 400;"> by not linking or citing sources in AI Mode. It&#8217;s hard enough to win citation visibility through relevant, helpful content but to not have it be rewarded due to a bug? That’s #SummertimeSadness fo sure.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai"><span style="font-weight: 400;">The state of AI in 2026: On the road to ROI</span></a><span style="font-weight: 400;">. McKinsey’s AI survey impact report covers </span><b>how larger companies are implementing AI and what has changed since last year</b><span style="font-weight: 400;">. 80% of respondents report AI has improved their individual productivity and 50% report AI helps them make better decisions. This productivity has its downside as 39% of respondents expect AI-related declines in employment. One silver lining: the expected declines for last year were less than the actual declines. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://searchengineland.com/seo-ppc-sitting-on-best-insights-486719"><b>Your SEO and PPC keyword data </b><b><i>should not</i></b><b> live in silos</b></a><span style="font-weight: 400;">. Here are our thoughts on the strategy of not bidding on high-ranking organic keywords: Yes, you can save money. But Google research showed that when both a paid and an organic listing appear high in the results, 50% of the clicks on the paid ad are entirely incremental (i.e., clicks you would not have gotten). When you have both a paid and organic listing, there’s a double-exposure effect that reinforces the authority of your brand. The decision to implement this strategy depends on budget constraints and visibility goals.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">With so many versions of truth out there (e.g., an outdated PDF from 2014, an old executive bio page), it’s no surprise when AI cycles in misinformation. Publishing correct content now won’t fix it without addressing the older content too—</span><b> it’s a matter of bridging old, incorrect content with new, updated content</b><span style="font-weight: 400;">. Awesome </span><a href="https://youtu.be/8yOLcf2jdh4?si=zjAuhPfHFTeyOFvv"><span style="font-weight: 400;">summary video</span></a><span style="font-weight: 400;"> and </span><a href="https://www.searchenginejournal.com/biggest-ai-search-risk-is-conflicting-information/586904/?utm_campaign=daily_newsletter_09_07_2026&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8Ew0mS0Eymok0DycNZs2lWTtG29S5KGoHdoOJyVfWkrUcPjUjAfz1USyLCY3UTWPFm1mEcwL9OImEFe6eZVpTkH7wfSCwnwK9qh-44KB52eBGfo-E&amp;_hsmi=437788076&amp;utm_source=sejtoday#placement_featured_title_contentsection_digital-marketing_featured_contentsection_digital-marketing_"><span style="font-weight: 400;">article</span></a><span style="font-weight: 400;">.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Not surprising news: </span><a href="https://www.searchenginejournal.com/google-admits-search-console-reporting-for-ai-search-is-inadequate/589236/?"><b>Google Search Console</b></a><b> reporting is not entirely accurate for AI Overviews</b><span style="font-weight: 400;">. You have to look at the data directionally and understand how it is filtered:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">You get an Impression when your website appears on a page that got served (whether it was scrolled or not.)</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">You won’t get an Impression if your link appeared in a click-to-reveal section that wasn’t clicked.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">When you appear in AI Overviews, the average position metric is based on the position of the AI Overview on the overall results page, </span><i><span style="font-weight: 400;">not</span></i><span style="font-weight: 400;"> where your link was in the list of AI Overview links.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">The real question we still have is…</span></li>
</ul>
</li>
</ul>
</div><div class="fusion-image-element " style="--awb-max-width:60%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-1 hover-type-none" style="border-radius:8px;"><img fetchpriority="high" decoding="async" width="1400" height="1080" alt="2 cops interrogate a criminal in orange. one cop is asking with a hand pressed to the table: &quot;Where are the AI clicks, Google?&quot;" title="Where dose clicks at Meme" src="https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme.png" class="img-responsive wp-image-10594" srcset="https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme-200x154.png 200w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme-400x309.png 400w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme-600x463.png 600w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme-800x617.png 800w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme-1200x926.png 1200w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/09/Where-dose-clicks-at-Meme.png 1400w" sizes="(max-width: 640px) 100vw, 1400px" /></span></div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-17" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Breaking news for PPC: </span><a href="https://www.searchenginejournal.com/microsoft-ads-is-removing-max-cpc-from-new-campaigns/586527/"><b>Microsoft Ads is removing Max CPC from new campaigns</b></a><span style="font-weight: 400;"> starting Oct 1. Microsoft wants advertisers to link performance more toward campaign outcomes and rely more on automated bidding systems. (What else is new?)</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Is mainstream culture still a thing? </span><a href="https://blog.youtube/culture-and-trends/youtube-culture-trends-modern-mainstream-research/"><span style="font-weight: 400;">YouTube</span></a><span style="font-weight: 400;"> says yes. Even though culture is more fragmented, we still want to share experiences with each other. The big pull: fan engagement is crucial to cultural shifts, particularly with creators.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Lasagna Love 🌟</h2></div><div class="fusion-text fusion-text-18" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Sometimes charity seems overwhelming. Saving the world is a big task. Lasagna Love helps bring the world-changing to your kitchen. Lasagna Love volunteers sign up to cook a meal and deliver it to a family in need. That’s it. Just old-fashioned love spread through a warm, hearty meal. Learn more about their mission: </span><a href="https://lasagnalove.org/"><span style="font-weight: 400;">Lasagna Love</span></a><span style="font-weight: 400;">. </span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-19" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Shine on, you crazy diamonds 🤘💎</span></p>
</div><div class="fusion-text fusion-text-20" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

</div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-21" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">No idea is truly unique. </span></p>
<p>&nbsp;</p>
<p style="padding-left: 40px;">Every single one was ideated from a scrapbook of experience.</p>
<h4 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Complete originality does not exist.</span></p>
<h4 class="fusion-responsive-typography-calculated" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">So we must celebrate inspiration — find joy in sowing creative seeds in the soil of the creations that came before.</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/16/perceptive-marketer-ai-citation-conundrums-the-retirement-of-max-cpc/">Perceptive Marketer: AI Citation Conundrums &#038; the Retirement of Max CPC</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/09/16/perceptive-marketer-ai-citation-conundrums-the-retirement-of-max-cpc/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: The Jobs of AI Visibility &#038; Meta’s New Teen Protection Features</title>
		<link>https://www.digitalbrandexpressions.com/2026/09/02/perceptive-marketer-the-jobs-of-ai-visibility-metas-new-teen-protection-features/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/09/02/perceptive-marketer-the-jobs-of-ai-visibility-metas-new-teen-protection-features/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 02 Sep 2026 08:00:50 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10582</guid>

					<description><![CDATA[<p>Hi, Don’t blink… or digital marketing will change on ya! (Just kidding, it will change whether you blink or not.)   AI visibility has two jobs: execute SEO and mobilize the organization. This story links SEO and SAIO success together not just from a technical/content perspective but also ensures important guidance and inputs  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/02/perceptive-marketer-the-jobs-of-ai-visibility-metas-new-teen-protection-features/">Perceptive Marketer: The Jobs of AI Visibility &#038; Meta’s New Teen Protection Features</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-22" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Hi,</span></p>
<p><span style="font-weight: 400;">Don’t blink… or digital marketing will change on ya! (Just kidding, it will change whether you blink or not.)</span></p>
</div><div class="fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-23" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://searchengineland.com/ai-visibility-execute-seo-mobilize-organization-485812"><b>AI visibility has two jobs</b><span style="font-weight: 400;">: execute SEO and mobilize the organization</span></a><span style="font-weight: 400;">. This story links SEO and SAIO success together not just from a technical/content perspective but also ensures important guidance and inputs are shared from other departments and experts within your company. This multi-disciplinary support helps overcome the inherent &#8220;recommendation problem&#8221; in building authority and relevance to gain AI platform citations. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Another month, another Google update. But </span><a href="https://www.searchenginejournal.com/reports-indicate-googles-spam-update-focused-on-seo-ai-content/586978/"><span style="font-weight: 400;">Google&#8217;s August Spam Update appears to be focused on catching </span><b>mass-generated SEO AI content</b></a><span style="font-weight: 400;"> . It&#8217;s a recognition of, and an attempt to reduce, the poor user experiences with AI slop. The article also notes that user experiences are the true &#8220;trust signals&#8221; regarding the helpfulness and relevance of your website. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Update on-going debate over what to call AI search optimization: </span><a href="https://searchengineland.com/ai-search-marketers-call-it-seo-485574"><span style="font-weight: 400;">AI search is here, but marketers still call it SEO</span></a><span style="font-weight: 400;">. Our readers know we call it SAIO for Search AI Optimization. Apparently, we are among the minority 27% to have formally adapted any terminology beyond &#8220;SEO&#8221; for AI-related search. Other stats from the article:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">The top 2 challenges marketers face in AI search are &#8220;keeping pace with how rapidly the landscape is evolving&#8221; and &#8220;measuring performance or visibility in AI-generated results&#8221;.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">ChatGPT is the number one AI platform marketers are most focused on at 34% and Perplexity the least at 1%. Our SAIO is meant to create content that is relevant and attractive to all AI platforms, so no need to target individual platforms.</span></li>
</ul>
</li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-24" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://searchengineland.com/google-tests-channel-prioritization-controls-for-performance-max-485825"><span style="font-weight: 400;">New PMax controls</span></a><span style="font-weight: 400;"> will allow advertisers to tell the algorithm which channels to prioritize. The option for more control is always accepted from an advertising perspective!</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.socialmediatoday.com/news/how-will-metas-settlement-impact-social-media/829033/"><span style="font-weight: 400;">Meta’s $18 billion payout</span></a><span style="font-weight: 400;"> led to the announcement of new features to protect teen users from the harms of social media use including:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">“A daily default two-hour usage time limit cumulative across Facebook and Instagram</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">A default block on Meta apps between midnight and 6 a.m.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Notifications will be muted by default during school hours (8 a.m. to 3 p.m.)</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Teen users will be able to choose a non-algorithmic feed as their default.”</span></li>
<li style="font-weight: 400;" aria-level="2">It sounds like a step in the right direction for teens and maybe for adults, too.</li>
</ul>
</li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-15 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-15 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Children with Hair Loss 🌟</h2></div><div class="fusion-text fusion-text-25" style="--awb-text-transform:none;"><p><a href="https://childrenwithhairloss.org/"><span style="font-weight: 400;">Children with Hair Loss</span></a><span style="font-weight: 400;"> provides human hair replacements to children at no cost. Originally, CWHL’s focus was on children fighting cancer, but have since expanded to support children with hair loss from other factors, including Alopecia, burns, Trichotillomania, and other rare diseases and disorders. They’re providing customized human hair replacement and care kits to over 600 children a year. Learn more about their hair donation programs and other ways you can provide support.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-16 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-26" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Best,</span></p>
</div><div class="fusion-text fusion-text-27" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

</div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-16 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-28" style="--awb-text-transform:none;"><p style="--fontsize: 26; line-height: 1.4; text-align: left; --fontSize: 26;"><a href="https://youtube.com/shorts/J0bqHDpjBzE?si=AJL7eGKTr4FIsCY-"><span style="font-weight: 400;">A laugh to brighten your day</span></a><span style="font-weight: 400;"> 🙂</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/09/02/perceptive-marketer-the-jobs-of-ai-visibility-metas-new-teen-protection-features/">Perceptive Marketer: The Jobs of AI Visibility &#038; Meta’s New Teen Protection Features</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/09/02/perceptive-marketer-the-jobs-of-ai-visibility-metas-new-teen-protection-features/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: The War on Writing &#8211; Copyright vs. AI</title>
		<link>https://www.digitalbrandexpressions.com/2026/08/26/perceptive-marketer-the-war-on-writing-copyright-vs-ai/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/08/26/perceptive-marketer-the-war-on-writing-copyright-vs-ai/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 26 Aug 2026 08:00:00 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[ethical business]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[youtube]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10580</guid>

					<description><![CDATA[<p>Heyo,  It’s the last full week of August and the digital marketing news is cooking, as always.   71% of US shoppers who use AI at least once a month turn to AI assistants when making purchasing decisions, according to EMARKETER. 34% use AI-generated summaries in search engine results. However, they don't actually  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/08/26/perceptive-marketer-the-war-on-writing-copyright-vs-ai/">Perceptive Marketer: The War on Writing &#8211; Copyright vs. AI</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-17 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-29" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Heyo, </span></p>
<p><span style="font-weight: 400;">It’s the last full week of August and the digital marketing news is cooking, as always.</span></p>
</div><div class="fusion-title title fusion-title-17 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-30" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.emarketer.com/content/ai-assistants-have-become-front-door-purchase"><b>71% of US shoppers who use AI at least once a month turn to AI assistants when making purchasing decisions</b></a><span style="font-weight: 400;">, according to </span><i><span style="font-weight: 400;">EMARKETER</span></i><span style="font-weight: 400;">. 34% use AI-generated summaries in search engine results. However, they don&#8217;t actually make the purchase through AI portals. Once again showing the influence and value of AI visibility as part of the path to purchase.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Promptwatch reports </span><a href="https://promptwatch.com/data/reddit-citations-are-dropping-in-chatgpt"><b>Reddit&#8217;s share of citations in ChatGPT took a big dive last week</b></a><span style="font-weight: 400;"> and is slowly dropping in AI Mode. Could this be a sign AI platforms are shifting to cite more useful sources to create a better user experience and generate more ad revenues? That tracks with this </span><a href="https://www.searchenginejournal.com/what-we-can-learn-from-evolving-chatgpt-fan-out-queries/586254/"><span style="font-weight: 400;">story</span></a><span style="font-weight: 400;"> about how ChatGPT fan-out queries are leveraging their own version of E-E-A-T quality values to reduce spammy outputs. Regardless, this reinforces our recommendation of not jumping down the Reddit rabbit-hole unless your audience lives there. </span></li>
</ul>
<p><span style="font-weight: 400;">Thoughts on writing, AI, and copyright: </span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Humans are on a witch hunt to call out AI-created work, making their own rules for what’s AI-written. This article talks about how </span><a href="https://www.searchenginejournal.com/the-ai-detection-false-economy-fueling-fear-of-writing/584967/"><span style="font-weight: 400;">AI detectors</span></a><span style="font-weight: 400;"> are making mistakes too by doling out false positives on </span><i><span style="font-weight: 400;">human-written work</span></i><span style="font-weight: 400;">. </span>
<ul>
<li style="font-weight: 400;" aria-level="2"><i><span style="font-weight: 400;">Moral of the story</span></i><span style="font-weight: 400;">: don’t let AI detectors and peoples’ AI detection rules scare you from writing. Write what you need and follow your own rules. #EmDashesAreNotJustForAI</span></li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Anthropic is battling the AI detection/copyright problem with complex </span><a href="https://www.anthropic.com/news/claude-text-watermark"><span style="font-weight: 400;">text watermarking</span></a><span style="font-weight: 400;"> (which is a bit backward, considering they trained the </span><a href="https://apnews.com/article/ai-anthropic-copyright-settlement-claude-books-bartz-74b140444023898aeba8579b6e9f0d63"><span style="font-weight: 400;">AI on copyrighted material</span></a><span style="font-weight: 400;">). </span>
<ul>
<li style="font-weight: 400;" aria-level="2"><i><span style="font-weight: 400;">Moral of the story</span></i><span style="font-weight: 400;">: If you use AI to help you write, know the use case in which it is appropriate.</span></li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">LinkedIn has had over 1 million users report </span><a href="https://www.socialmediatoday.com/news/linkedin-says-1m-people-have-reported-ai-slop/828465/"><span style="font-weight: 400;">AI slop</span></a><span style="font-weight: 400;"> so far. LinkedIn Creator Product Lead Sam Corrao Clannon has an intriguing definition for AI slop:</span><b> “[C]ontent that is potentially sophisticated or polished in its presentation, but lacks substance.”</b>
<ul>
<li style="font-weight: 400;" aria-level="2"><i><span style="font-weight: 400;">Moral of the story</span></i><span style="font-weight: 400;">: Whether your posts are written by AI or not, the content itself must provide value to LinkedIn users or else you’ll be labeled as hot trash.</span></li>
</ul>
</li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-18 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-18 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-31" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://sproutsocial.com/insights/youtube-influencer-marketing-examples/"><span style="font-weight: 400;">YouTube influencers</span></a><span style="font-weight: 400;"> know </span><b>how to work brand partnerships</b><span style="font-weight: 400;">. Sprout gives the 11 best examples of brand partnership video types along with some hot tips to make them watchable. My favorite tip: weave the sponsorship in the storyline of the video, so it feels organic and creative instead of intrusive. Perfecting this can keep users watching even through the sponsored section.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-19 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-19 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Active Minds 🌟</h2></div><div class="fusion-text fusion-text-32" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">“… We’re not just talking about mental health when there’s a crisis, we’re talking about mental health everyday,” </span><a href="https://www.youtube.com/watch?v=gHtYyPgyJBQ"><span style="font-weight: 400;">Alison Malmon</span></a><span style="font-weight: 400;">, Founder &amp; Executive Director of Active Minds.</span></p>
<p><span style="font-weight: 400;">Originally named “Open Minds,” the organization was created to spread the word that seeking mental health help is a sign of strength, not shame. Now 20 years later, Active Minds has chapters on over 1,000 campuses and communities. Their goal is to support young adult mental health and create change for future generations: </span><a href="https://activeminds.org/"><span style="font-weight: 400;">Active Minds</span></a><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-20 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-33" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Keep it groovy ☮️</span></p>
</div><div class="fusion-text fusion-text-34" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

</div></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-20 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-35" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">When an artist lives and breathes a piece of work, they bury so much meaning in the intricate details. These details act as a scavenger hunt for the observer — a pathway to navigate the mind of the creator.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Next time you see a play, go to an art museum, listen to a song, really delve into the work and see if you can find the ideas the artist left. 🙂</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/08/26/perceptive-marketer-the-war-on-writing-copyright-vs-ai/">Perceptive Marketer: The War on Writing &#8211; Copyright vs. AI</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/08/26/perceptive-marketer-the-war-on-writing-copyright-vs-ai/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: Demonstrating Marketing &#038; AI’s Impact</title>
		<link>https://www.digitalbrandexpressions.com/2026/08/12/perceptive-marketer-demonstrating-marketing-ais-impact/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/08/12/perceptive-marketer-demonstrating-marketing-ais-impact/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 08:00:31 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[reddit]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10574</guid>

					<description><![CDATA[<p>Heya, Summer’s flying at us fast and so is the digital marketing news!   While we agree with the synchronicity strategy of looking at SEO and SAIO optimization as interrelated in this "keyword research meets prompt research" story, we don't agree comparing keyword volume with prompt volume as a driver for that strategy.  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/08/12/perceptive-marketer-demonstrating-marketing-ais-impact/">Perceptive Marketer: Demonstrating Marketing &#038; AI’s Impact</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-21 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-36" style="--awb-text-transform:none;"><p>Heya,</p>
<p>Summer’s flying at us fast and so is the digital marketing news!</p>
</div><div class="fusion-title title fusion-title-21 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-37" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">While we agree with the synchronicity strategy of looking at SEO and SAIO optimization as interrelated in this &#8220;</span><a href="https://searchengineland.com/keyword-research-prompt-research-prioritize-topics-484128"><span style="font-weight: 400;">keyword research meets prompt research</span></a><span style="font-weight: 400;">&#8221; story, we don&#8217;t agree comparing keyword volume with prompt volume as a driver for that strategy. Prompt volumes are currently very volatile. We&#8217;re currently looking at overlaps between top organic search result pages and top pages for AI citations via Google Search Console and Bing Webmaster Tools to identify optimization synergies and gaps. Eventually, getting click data will take it a step further.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>AI responses are </b><b><i>haunted</i></b><span style="font-weight: 400;">. 👻 JK, but they are offering &#8220;ghost citations&#8221;. That’s when a brand is cited as a contributor to the prompt response, but the brand itself is not mentioned directly in the prompt response. The </span><a href="https://searchengineland.com/ghost-citation-problem-ai-483794"><span style="font-weight: 400;">rate of ghost citations</span></a><span style="font-weight: 400;"> varies by AI platform, but it happens about 40% of the time on average. One solution is tying your brand name more explicitly to your citation-worthy content snippets. This can help prevent ghost citations and build your brand authority.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-22 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-22 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-38" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><b>Reddit&#8217;s CEO </b><a href="https://www.searchenginejournal.com/reddit-ceo-intends-to-show-more-reviews-and-recommendations/584731/"><b>revealed the platform&#8217;s intent to show more evergreen content like recommendations and reviews</b></a><b>.</b><span style="font-weight: 400;"> At the same time, it is working to make its search bar more engaging by integrating ad modules. It sounds like they want to cash in directly on their content rather than having it fuel AI results (and ad revenues) on other platforms like Google&#8217;s AI Overviews or ChatGPT.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-239097"><b>What metrics best demonstrate marketing&#8217;s impact?</b></a> <i><span style="font-weight: 400;">Marketing Charts</span></i><span style="font-weight: 400;"> shows the top 4 of 5 metrics mentioned were revenue-related. The fifth metric cited by only 3% of respondents was &#8220;Share of voice/brand equity.&#8221; The story behind the chart reveals there remains misalignment of KPIs between marketing teams and finance teams within companies that trickles over to their agency teams.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://searchengineland.com/google-tests-clickable-hyperlinks-in-search-ad-descriptions-484288"><b>Hyperlinks</b></a><b>… in Google search ad descriptions? </b><span style="font-weight: 400;">Oh yeah, it’s being tested now. </span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-23 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-23 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: World Wildlife Foundation 🌟</h2></div><div class="fusion-text fusion-text-39" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Most of us recognize that cute panda logo associated with the World Wildlife Foundation (WWF). For 60+ years, they’ve been spearheading conservation efforts worldwide. They work with local communities to conserve, advocate, protect, and restore natural resources. Learn more about them and their projects: </span><a href="https://www.worldwildlife.org/"><span style="font-weight: 400;">WWF</span></a><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-24 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-40" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Keep kicking butt and takin’ names, y’all!</span></p>
</div><div class="fusion-text fusion-text-41" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

<div class="fusion-title title fusion-title-24 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-42" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">When small things weigh you down, ask yourself:</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><i><span style="font-weight: 400;">Will this matter later?</span></i></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Not every moment has to be treated with serious precision. </span></p>
<p><span style="font-weight: 400;">In fact, sometimes, seriousness drains potential joy from the moment.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Here’s some other ways to </span><a href="https://psychcentral.com/blog/how-to-stop-taking-yourself-so-seriously#how-to-stop"><span style="font-weight: 400;">help you view life more lightly.</span></a></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/08/12/perceptive-marketer-demonstrating-marketing-ais-impact/">Perceptive Marketer: Demonstrating Marketing &#038; AI’s Impact</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/08/12/perceptive-marketer-demonstrating-marketing-ais-impact/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: Thin Content, Connected Content &#038; Accidentally Indexed Content</title>
		<link>https://www.digitalbrandexpressions.com/2026/08/05/perceptive-marketer-thin-content-connected-content-accidentally-indexed-content/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/08/05/perceptive-marketer-thin-content-connected-content-accidentally-indexed-content/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 08:00:41 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10571</guid>

					<description><![CDATA[<p>Helllloooooo, Welcome to this week’s digital marketing dispatch!   “82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.” More proof that AI isn’t replacing search — the job is getting shared. Teach Claude AI a skill with  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/08/05/perceptive-marketer-thin-content-connected-content-accidentally-indexed-content/">Perceptive Marketer: Thin Content, Connected Content &#038; Accidentally Indexed Content</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-25 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-43" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Helllloooooo,</span></p>
<p><span style="font-weight: 400;">Welcome to this week’s digital marketing dispatch!</span></p>
</div><div class="fusion-title title fusion-title-25 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-44" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from </span><a href="https://www.emarketer.com/content/ai-s-heaviest-users-lean-on-google-more--not-less"><i><span style="font-weight: 400;">EMARKETER</span></i><span style="font-weight: 400;">.</span></a><span style="font-weight: 400;">” More proof that AI isn’t replacing search — the job is getting shared.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Teach </span><a href="https://x.com/claudeai/status/2079595988998554047"><span style="font-weight: 400;">Claude AI</span></a><span style="font-weight: 400;"> a skill with a screen recording. Go ahead… try it!</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Anthropic didn’t block </span><a href="https://searchengineland.com/google-indexed-claude-chats-because-anthropic-didnt-block-your-private-chats-from-search-engines-483748"><b>private Claude chats</b></a><b> from being indexed by Google and Bing</b><span style="font-weight: 400;">. It seems to be mostly fixed now, but this is a reminder to make sure your brand’s private pages aren’t being indexed.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Google recommended using a </span><a href="https://www.searchenginejournal.com/google-recommends-using-304-status-code-to-conserve-crawl-budget/584543"><b>304 server response code</b></a><span style="font-weight: 400;"> to conserve crawl budget on pages that haven’t changed.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-26 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-26 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-45" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Is your content treading on thin ice with Google? Check out how </span><a href="https://www.searchenginejournal.com/google-may-be-penalizing-ai-generated-content-as-thin-content/583773/"><b>Google may be targeting AI-generated content as &#8220;thin content&#8221;</b></a> <span style="font-weight: 400;">not worthy of ranking. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.marketingdive.com/news/how-marketers-can-tackle-a-new-creative-paradigm-with-connected-content/826236/"><span style="font-weight: 400;">Connected content</span></a><span style="font-weight: 400;"> aims to </span><b>integrate media and creative efforts with more fluidity</b><span style="font-weight: 400;"> in the campaign development process. It tailors content to fit the context and channel. This is a way to break from siloed departments and keep teams working together, folks.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>As people turn to social media for news,</b><span style="font-weight: 400;"> it’s an interesting time to create a </span><a href="https://sproutsocial.com/insights/brand-newsroom/"><span style="font-weight: 400;">brand newsroom</span></a><span style="font-weight: 400;">. Timely narratives and reports of the latest news can be shared with your audience here. It’s a place to get to know your audience and position your brand story.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-27 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-31 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-27 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: W!se 🌟</h2></div><div class="fusion-text fusion-text-46" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">When you transition into adulthood, there are so many things you have to learn on the fly… what insurance do you need? How much of my paycheck should go to rent? I just started work… I need to think about retirement, now? W!se is an educational nonprofit that provides financial education, college and career readiness programs, and services to students, educators and at-risk adults. Learn more about their work: </span><a href="https://www.wise-ny.org/"><span style="font-weight: 400;">W!se</span></a><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-28 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-32 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-28 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-47" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Never have I seen a sport that highlights peoples’ unique strengths more than rock climbing.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">A shorter person might have power in their jumps (dyno). A visual person might be able to see the climb before hitting the wall.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">If you keep your eyes peeled in everyday life, you’ll see those unique strengths everywhere, like in the way your cousin throws a party or how your friend is a phenomenal chef.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">When you notice someone has a flare for something, let them know. Spread the kindness!</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-29 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-33 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-48" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Have a mighty fine Wednesday,</span></p>
</div><div class="fusion-text fusion-text-49" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

<div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"><div class="fusion-separator-border sep-single sep-dotted" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;"></div></div>
<div class="fusion-title title fusion-title-29 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">P.S. 8 Grammar Terms You Should Know</h2></div><div class="fusion-text fusion-text-50"><p><span style="font-weight: 400;">Thank you, </span><a href="https://www.merriam-webster.com/grammar/grammar-terms-you-used-to-know-but-forgot"><span style="font-weight: 400;">Merriam-Webster</span></a><span style="font-weight: 400;">, for reminding us of what we have long forgotten since our elementary school days.</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/08/05/perceptive-marketer-thin-content-connected-content-accidentally-indexed-content/">Perceptive Marketer: Thin Content, Connected Content &#038; Accidentally Indexed Content</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/08/05/perceptive-marketer-thin-content-connected-content-accidentally-indexed-content/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: Synthetic Competitors &#038; Antisocial Social Media</title>
		<link>https://www.digitalbrandexpressions.com/2026/07/29/perceptive-marketer-synthetic-competitors-antisocial-social-media/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/07/29/perceptive-marketer-synthetic-competitors-antisocial-social-media/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 08:00:49 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google ads]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[well-being]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10558</guid>

					<description><![CDATA[<p>Welcome! FAQs are all the rage…  Don’t let your website FAQs become an eyebrow-crunching, cringe fest. Follow our tips instead. 🙂  (I know — we’re leaving you hanging. #sorrynotsorry) See the full article &amp; infographic!   “Your newest competitors aren't other brands.” Stephanie Trovato from Martech makes the case that AI has  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/07/29/perceptive-marketer-synthetic-competitors-antisocial-social-media/">Perceptive Marketer: Synthetic Competitors &#038; Antisocial Social Media</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-30 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-34 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-51" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Welcome!</span></p>
<p><span style="font-weight: 400;">FAQs are all the rage…</span></p>
<p><span style="font-weight: 400;"> Don’t let your website FAQs become an eyebrow-crunching, cringe fest. Follow our tips instead. 🙂</span></p>
</div><div class="fusion-image-element " style="--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none" style="border-radius:8px;"><a class="fusion-no-lightbox" href="https://www.digitalbrandexpressions.com/2026/07/28/how-to-do-faqs-the-right-way-infographic/" target="_self" aria-label="FAQ Featured Image"><img decoding="async" width="1080" height="1080" alt="The start of a two-listed comparison infographic on the dos and donts of FAQ optimization" src="https://www.digitalbrandexpressions.com/wp-content/uploads/2026/07/FAQ-Infographic-1080-x-1080-px.png" class="img-responsive wp-image-10564" srcset="https://www.digitalbrandexpressions.com/wp-content/uploads/2026/07/FAQ-Infographic-1080-x-1080-px-200x200.png 200w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/07/FAQ-Infographic-1080-x-1080-px-400x400.png 400w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/07/FAQ-Infographic-1080-x-1080-px-600x600.png 600w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/07/FAQ-Infographic-1080-x-1080-px-800x800.png 800w, https://www.digitalbrandexpressions.com/wp-content/uploads/2026/07/FAQ-Infographic-1080-x-1080-px.png 1080w" sizes="(max-width: 640px) 100vw, 1080px" /></a></span></div><div class="fusion-text fusion-text-52" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">(I know — we’re leaving you hanging. #sorrynotsorry)</span></p>
</div><div ><a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type" target="_self" href="https://www.digitalbrandexpressions.com/2026/07/28/how-to-do-faqs-the-right-way-infographic/"><span class="fusion-button-text">See the full article &amp; infographic!</span></a></div><div class="fusion-title title fusion-title-30 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-53" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“</span><a href="https://martech.org/your-newest-competitors-arent-other-brands"><span style="font-weight: 400;">Your newest competitors aren&#8217;t other brands</span></a><span style="font-weight: 400;">.” Stephanie Trovato from </span><i><span style="font-weight: 400;">Martech</span></i><span style="font-weight: 400;"> makes the case that </span><b>AI has created a variety of &#8220;synthetic&#8221; competitors</b><span style="font-weight: 400;">. The thing is, this isn&#8217;t really a new concept. “Search competitors” are the folks that show up in your key result pages and are not your core competitors. We see the list of AI synthetic competitors is larger due to AI&#8217;s depth of data research abilities and willingness to cite more obscure websites. One of the solutions put forth in the article to combat synthetic competition is building brand authority (of course!). Another way we approach this with our SAIO strategy is a sharp focus on the keywords/prompts that are most relevant to your target audience and produce content that rises above the AI slop.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><i><span style="font-weight: 400;">Think with Google</span></i><span style="font-weight: 400;"> offers an </span><b>SAIO &#8220;don&#8217;t&#8221; checklist</b><span style="font-weight: 400;">: “</span><a href="https://www.thinkwithgoogle.com/next/v2/article/search-and-video/ai-search-era-brand-authority-strategy"><span style="font-weight: 400;">Good SEO is good GEO</span></a><span style="font-weight: 400;">.” Thanks to AI, Google saw an all-time high in search queries in Q1 2026. Two of the don&#8217;ts we feel are important reminders regarding SEO/SAIO strategy are:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Don&#8217;t forget your website. Build a great web experience.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Don&#8217;t get distracted by noisy metrics — focus on your business goals.</span></li>
</ul>
</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Search Engine Journal offers thoughts on </span><a href="https://www.searchenginejournal.com/googles-ai-search-data-is-growing-but-the-gaps-remain/582558/"><span style="font-weight: 400;">Google&#8217;s AI search data reporting</span></a><span style="font-weight: 400;">. Here&#8217;s our summary: Query data is being rolled out in Google Merchant Center — when will it roll out to GSC? Citation page data in Google Search Console (GSC) is a good start, but when we will see AI click data is anyone&#8217;s guess. </span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-31 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-35 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-31 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-54" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><b>Social media isn’t as</b><b><i> social</i></b><b> anymore</b><span style="font-weight: 400;">. Recent </span><a href="https://www.socialmediatoday.com/news/social-media-is-becoming-less-social/825125"><span style="font-weight: 400;">study findings</span></a><span style="font-weight: 400;"> say over 55% of people are posting less than they did 5 years ago. 51% agree that posting feels like work. The standards for social media content are high to break through the noise. Though the survey was fielded to consumers, we think the results are equally important for brands. Focusing on the “social” aspect instead of just the “media” part of the phrase is critical for success.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">An </span><a href="https://www.optimizely.com/field-notes/guides/optimizely-2026-global-study"><span style="font-weight: 400;">Optimizely global survey</span></a><span style="font-weight: 400;"> of 2,000 marketing leaders found &#8220;many teams are paying a growing </span><b>&#8216;revision tax&#8217;</b><span style="font-weight: 400;"> as time saved through automation is increasingly replaced by the work required to review, refine and manage AI-generated outputs.&#8221; In other words, AI isn&#8217;t always a time saver. Other findings worth noting:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">25% admit they frequently or always publish AI-generated content they know is not fully on-brand when under deadline pressure.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">30% say they frequently or always pass off AI-generated work as their own, human-created, original work.</span></li>
</ul>
</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>A new </b><a href="https://digiday.com/media-buying/google-quietly-gives-ground-on-pmax-controls/"><b>Google Ads Performance Max feature test</b></a><span style="font-weight: 400;"> is allowing users greater control of spending and excluding inventory from third-party search partners. It’s a pilot, but would be a win to allow some control back to marketers.</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-32 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-36 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-32 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Give an Hour 🌟</h2></div><div class="fusion-text fusion-text-55" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">For every therapist in the U.S., there are about 340 people in need of mental health support. With such an inundated system, there has to be another more attainable solution. Give an Hour was started by therapists volunteering an hour of their time to support those in need. Now, they work on informing the public with wellness ambassadors and peer-to-peer groups to fill in the gaps. Learn more about them through this </span><a href="https://www.youtube.com/watch?v=jgJSC3s3Z0U"><span style="font-weight: 400;">video</span></a><span style="font-weight: 400;"> or check out their </span><a href="https://giveanhour.org/"><span style="font-weight: 400;">website</span></a><span style="font-weight: 400;">. </span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-33 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-37 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-33 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-56" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">As I was chasing my frenetic pup who was chasing our outside cat up a tree, I again realized how our emotions get soaked up by those around us.</span></p>
<p><span style="font-weight: 400;">Years of walking Reya, my German Shephard mutt, has shown me how much more reactive she gets when I show my frustration — this frantic bout proved it for the umpteenth time.</span></p>
<p><span style="font-weight: 400;">How often does this happen with people? When someone walks in with a pinch in their neck and a sneer on their cheek, it’s easy to soak up.</span></p>
<p><span style="font-weight: 400;">We can’t be perfect emotional regulators, but we can practice compassionate responses. It might help (or not), but in whatever case, you preserve </span><i><span style="font-weight: 400;">your</span></i><span style="font-weight: 400;"> peace.</span></p>
<p><span style="font-weight: 400;">After Reya</span> <span style="font-weight: 400;">*let* me catch her, I thought about how to handle her energy in the future, because the only thing anyone can control in those situations is their response.</span></p>
<p><span style="font-weight: 400;">(Side note: Orange Cat is all good and back pawing our glass door for more food.)</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-34 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-38 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-57" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Practice preserving your peace, and I’ll see you next week. 🙂</span></p>
</div><div class="fusion-text fusion-text-58" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

<div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"><div class="fusion-separator-border sep-single sep-dotted" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;"></div></div>
<div class="fusion-title title fusion-title-34 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">P.S. Give an Hour Resources</h2></div><div class="fusion-text fusion-text-59"><p><a href="https://giveanhour.org/news/"><span style="font-weight: 400;">Give an Hour</span></a><span style="font-weight: 400;"> has some insightful resources on mental health topics from the emotional cost of financial fraud to supporting rare disease advocacy. </span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/07/29/perceptive-marketer-synthetic-competitors-antisocial-social-media/">Perceptive Marketer: Synthetic Competitors &#038; Antisocial Social Media</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/07/29/perceptive-marketer-synthetic-competitors-antisocial-social-media/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: Is Your Audience ACTUALLY Paying Attention? Podcast Ads, ChatGPT Ads, &#038; More</title>
		<link>https://www.digitalbrandexpressions.com/2026/07/22/perceptive-marketer-is-your-audience-actually-paying-attention-podcast-ads-chatgpt-ads-more/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/07/22/perceptive-marketer-is-your-audience-actually-paying-attention-podcast-ads-chatgpt-ads-more/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 22 Jul 2026 08:00:38 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[chatgpt]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10546</guid>

					<description><![CDATA[<p>Howdy y’all, Welcome to the digital marketing rodeo! 🤠  How are Real People Searching?🤔  YouGov’s 2026 U.S. Web Search and AI Report surveyed independent sources and users about how they are using traditional and AI search. (Repeat: these were real people surveyed instead of search engine marketers.) DBE uncovered some interesting data  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/07/22/perceptive-marketer-is-your-audience-actually-paying-attention-podcast-ads-chatgpt-ads-more/">Perceptive Marketer: Is Your Audience ACTUALLY Paying Attention? Podcast Ads, ChatGPT Ads, &#038; More</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-35 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-39 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-60" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Howdy y’all,</span></p>
<p><span style="font-weight: 400;">Welcome to the digital marketing rodeo! 🤠</span></p>
</div><div class="fusion-title title fusion-title-35 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-weight: 400;">How are</span><i><span style="font-weight: 400;"> Real People</span></i><span style="font-weight: 400;"> Searching?🤔</span></h2></div><div class="fusion-text fusion-text-61" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">YouGov’s </span><a href="https://yougov.com/en-us/reports/55071-us-websearch-ai-report-2026"><span style="font-weight: 400;">2026 U.S. Web Search and AI Report</span></a><span style="font-weight: 400;"> surveyed independent sources and users about how they are using traditional and AI search. (Repeat: these were real people surveyed instead of search engine marketers.) DBE uncovered some interesting data and its implications on SEO and SAIO.</span></p>
</div><div style="text-align:center;"><a class="fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type" style="--button_accent_color:#ffffff;--button_accent_hover_color:#ffffff;--button_border_hover_color:var(--awb-color5);--button_gradient_top_color:var(--awb-color7);--button_gradient_bottom_color:var(--awb-color7);--button_gradient_top_color_hover:rgba(38,140,14,0.75);--button_gradient_bottom_color_hover:rgba(38,140,14,0.75);--button_margin-top:10px;--button_margin-bottom:30px;" target="_self" href="https://www.digitalbrandexpressions.com/2026/07/21/surprising-search-insights-from-yougovs-consumer-research-panel/"><span class="fusion-button-text">Chin-Scratching Insights from the YouGov Report</span></a></div><div class="fusion-title title fusion-title-36 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-62" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.searchenginejournal.com/how-google-may-understand-unique-content/581959"><span style="font-weight: 400;">How Google May &#8216;Understand&#8217; Unique Content</span></a><span style="font-weight: 400;"> explains how Google’s patented</span><b> “information gain score” </b><span style="font-weight: 400;">is assigned to a webpage based on how much new information it adds beyond the previous webpages a user has already seen on the same topic. The more new information = the higher the information gain score and chance for gaining search visibility. The article reinforces several ways to differentiate and raise your score including using original data, first-hand experience, interviews, and proprietary awareness. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The MLB All-Star game was last week. There was also a report that ChatGPT Ads aren&#8217;t going to be the industry all-star Open AI thought they would be. </span><a href="https://searchengineland.com/openai-chatgpt-ads-100-billion-revenue-target-482365"><span style="font-weight: 400;">Emarketer projections show </span><b>ChatGPT will fall 90% short of its $100 billion target for ad revenues</b><span style="font-weight: 400;"> by 2030</span></a><span style="font-weight: 400;">. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Conducting a</span> <a href="https://www.searchenginejournal.com/google-says-no-seo-penalty-for-year-long-a-b-tests/582349/"><b>long A/B test on your website won’t trigger SEO penalties</b></a><span style="font-weight: 400;">, according to John Mueller. Test away, fam!</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-36 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-40 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-37 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-63" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><b>Popular belief: Gen Z has a short attention span.</b><span style="font-weight: 400;"> Actually no, according to </span><a href="https://www.adweek.com/brand-marketing/gen-zs-short-attention-span-is-a-myth-here-are-5-keys-to-capturing-their-interest/"><span style="font-weight: 400;"><i>AdWeek</i></span></a><span style="font-weight: 400;">. They are just very decisive about where they spend their time. My favorite observation: “Dig the rabbit hole, don’t build the billboard.” Gen Z responds to “in-person” and “low-pressure environments” where they can “follow their curiosities and find community.” Again, it all comes down to authentic connection that can be found outside a curated algorithm.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Only 12% of designers are “very confident” in pricing their work</b><span style="font-weight: 400;">, according to </span><a href="https://www.linkedin.com/posts/fast-company_the-design-transparency-project-activity-7485034552751742976-5Da9?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACC_ZhYBnoc3Y7heZEOSeZY8O4towsWTlQs"><span style="font-weight: 400;">The Design Pricing Transparency Project</span></a><span style="font-weight: 400;"> survey. The best way to figure out pricing is to talk to others in the industry. That’s what this report does… might be worth checking out if you&#8217;re a freelance designer. (Note you have to subscribe to Fast Company see the </span><a href="https://www.fastcompany.com/91571502/freelance-design-pricing-transparency-project-report"><span style="font-weight: 400;">full report</span></a><span style="font-weight: 400;">.)</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Do people actually </b><a href="https://www.marketingprofs.com/charts/2026/55192/do-people-pay-attention-to-ads-during-podcasts"><b>pay attention during podcast ads</b></a><b>?</b><span style="font-weight: 400;"> 52% skip or tune it out, while 4% stop listening entirely. Yet, 51% of media consumers say they’ve taken action after hearing a podcast/radio/streaming audio ad. This tells me it comes down to the presentation and story. Is the podcaster actually saying the ad? (Lots of people will tune out a different voice.) Does the podcaster sound like they don’t believe in the offer? (Many trust the podcaster but that doesn’t mean the BS detector goes offline completely.)</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-37 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-41 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-38 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Firefighters Without Borders 🌟</h2></div><div class="fusion-text fusion-text-64" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Wildfires are impacting so many people across the U.S and Canada. Firefighters Without Borders equips firefighters with emergency response training and fire response equipment across Canada and the world. See what they do: </span><a href="https://www.firefighterswithoutborders.org/"><span style="font-weight: 400;">Firefighters Without Borders</span></a><span style="font-weight: 400;">.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-38 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-42 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-39 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-65" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Perfectionism itself isn’t a toxic trait.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Like many things in life, the approach makes the difference. Psychotherapist </span><a href="https://www.katherinemorganschafler.com/background"><span style="font-weight: 400;">Katherine Morgan Schafler</span></a><span style="font-weight: 400;"> describes the difference between adaptive and maladaptive perfectionism in her book, </span><i><span style="font-weight: 400;">The Perfectionist&#8217;s Guide to Losing Control</span></i><span style="font-weight: 400;">. </span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">In </span><i><span style="font-weight: 400;">very </span></i><span style="font-weight: 400;">simple terms…</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Maladaptive perfectionism measures one’s worth solely through success.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Adaptive perfectionism finds joy in pursuing purpose, with high levels of discipline, motivation, and resilience.</span></li>
</ul>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Schafler also delves into different types of perfectionists and how they can hone their strengths in positive, self-compassionate ways.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">A perfectionist yourself? Take her quiz to find out the </span><a href="https://www.perfectionistsguide.com/quiz"><span style="font-weight: 400;">type of perfectionist</span></a><span style="font-weight: 400;"> you are.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-39 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-43 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-66" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Stay smart, and stay safe everyone!</span></p>
</div><div class="fusion-text fusion-text-67" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

<div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"><div class="fusion-separator-border sep-single sep-dotted" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;"></div></div>
<div class="fusion-title title fusion-title-40 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">P.S. <span style="font-weight: 400;">Firefighter Facts 🧑🏽‍🚒</span></h2></div><div class="fusion-text fusion-text-68"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Molly Williams was the first recorded female and known black firefighter in 1815.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Benjamin Franklin established the first volunteer firehouse in 1736.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Firefighting gear can weigh up to 75 lbs!</span></li>
</ul>
<p><span style="font-weight: 400;">Check out other </span><a href="https://swflheroesfoundation.org/firefighter-interesting-facts/"><span style="font-weight: 400;">interesting firefighter facts here</span></a><span style="font-weight: 400;">, and thank a firefighter if you have the chance!</span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/07/22/perceptive-marketer-is-your-audience-actually-paying-attention-podcast-ads-chatgpt-ads-more/">Perceptive Marketer: Is Your Audience ACTUALLY Paying Attention? Podcast Ads, ChatGPT Ads, &#038; More</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/07/22/perceptive-marketer-is-your-audience-actually-paying-attention-podcast-ads-chatgpt-ads-more/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC</title>
		<link>https://www.digitalbrandexpressions.com/2026/07/15/perceptive-marketer-revealing-social-seo-data-while-ai-clicks-remain-hidden-in-gsc/</link>
					<comments>https://www.digitalbrandexpressions.com/2026/07/15/perceptive-marketer-revealing-social-seo-data-while-ai-clicks-remain-hidden-in-gsc/#respond</comments>
		
		<dc:creator><![CDATA[Natalie Lorenzo]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 08:00:34 +0000</pubDate>
				<category><![CDATA[Perceptive Marketer]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[search artificial intelligence optimization]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[technical SEO]]></category>
		<guid isPermaLink="false">https://www.digitalbrandexpressions.com/?p=10541</guid>

					<description><![CDATA[<p>Hiya, Last week, we ran a LinkedIn Poll. Here’s what our VP Marc Engelsman has to say on the outcome: If Google is AI-first, why is it hiding its own AI Clicks? ChatGPT gets more clicks. AI clicks aren't converting. Organic clicks are dropping. All the above. If you picked any answer other than  ...</p>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/07/15/perceptive-marketer-revealing-social-seo-data-while-ai-clicks-remain-hidden-in-gsc/">Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div style="margin-top: 0px; margin-bottom: 0px;" class="sharethis-inline-share-buttons" ></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-40 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-44 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-69" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">Hiya,</span></p>
<p><span style="font-weight: 400;">Last week, we ran a </span><a href="https://www.linkedin.com/posts/digital-brand-expressions_even-with-the-new-ai-assistant-channel-in-activity-7477398169555791872-AHi8?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAACC_ZhYBnoc3Y7heZEOSeZY8O4towsWTlQs"><span style="font-weight: 400;">LinkedIn Poll</span></a><span style="font-weight: 400;">. Here’s what our VP </span><a href="http://linkedin.com/in/marcengelsman?skipRedirect=true&amp;miniProfileUrn=urn%3Ali%3Afsd_profile%3AACoAAACdShsBa7CYeyWc2cp57KCyK4eFRU_9j-Y"><span style="font-weight: 400;">Marc Engelsman</span></a><span style="font-weight: 400;"> has to say on the outcome:</span></p>
<p><span style="font-weight: 400;">If Google is AI-first, why is it hiding its own AI Clicks?</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">ChatGPT gets more clicks.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">AI clicks aren&#8217;t converting.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Organic clicks are dropping.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">All the above.</span></li>
</ul>
<p><span style="font-weight: 400;">If you picked any answer </span><i><span style="font-weight: 400;">other</span></i><span style="font-weight: 400;"> than &#8220;AI Clicks aren’t converting,&#8221; you would be tied with our respondents who were evenly split 33% between the other answers. </span></p>
<p><span style="font-weight: 400;">What do these results mean? People really don&#8217;t know why Google is hiding its AI clicks and any answer or combination of answers is as good as any other. But there appears to be an underlying consensus that Google is hiding its AI clicks to avoid surfacing negative impacts. </span></p>
</div><div class="fusion-title title fusion-title-41 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">SEO &amp; SAIO 🔍</h2></div>
<div class="fusion-text fusion-text-70" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://www.searchenginejournal.com/google-search-console-adds-social-video-platform-properties/581634/"><b>Social SEO reporting</b></a><b>… in Google Search Console?</b><span style="font-weight: 400;"> Yup, it is finally happening. You’ll be able to add your social media accounts to your GSC  to see how they perform in Google Search and Discover. A win for the SEO and social strategists out there!</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://martech.org/why-ai-search-makes-trust-your-most-important-visibility-signal/"><span style="font-weight: 400;">Why AI search makes trust your most important visibility signal</span></a><span style="font-weight: 400;"> reinforces much of what we’ve shared before. So why are we sharing it again? For this concise reminder: </span><b>trust extends beyond your website</b><span style="font-weight: 400;">. &#8220;The difference is that brands must now optimize for visibility across a broader ecosystem. Websites, earned media, reviews, social content, expert mentions, and authoritative third-party references — all of these contribute to how AI systems understand and recommend brands.&#8221; Share this with your teams to gain their help in your AI (and SEO) optimization efforts. Teamwork makes the dreamwork, y’all.</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&#8220;</span><a href="https://www.searchenginejournal.com/62-of-ai-brand-recommendations-vanish-after-one-buyer-question-new-clovion-data/581469/"><span style="font-weight: 400;">62% of AI Brand Recommendations Vanish After One Buyer Question</span></a><span style="font-weight: 400;">&#8221; according to a recent study. It showed that</span><b> a generic prompt leads to a more-detailed, follow-up prompt in which brand citations decline dramatically</b><span style="font-weight: 400;">. That makes sense to us… </span><i><span style="font-weight: 400;">but </span></i><span style="font-weight: 400;">we don&#8217;t agree with their prescribed remedy of fixing content for the AI platforms</span><i><span style="font-weight: 400;"> individually</span></i><span style="font-weight: 400;">. Our SAIO answer is to optimize for relevant, long-tail prompts that your content authoritatively addresses. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can now</span><b> indicate how long sale prices will last through </b><a href="http://earchenginejournal.com/googles-new-merchant-listing-structured-data-improves-seo/581879/"><b>structured data</b></a><span style="font-weight: 400;">. (Good for keeping our search and AI bot friends up to date on prices!)</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://searchengineland.com/google-clarifys-canonicalization-fixes-can-take-up-to-two-weeks-to-resolve-481998"><span style="font-weight: 400;">Canonicalization</span></a><span style="font-weight: 400;"> heads up: “after fixing content issues,</span><b> Google might hold pages in a duplicate cluster for up to two weeks</b><span style="font-weight: 400;">.”</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-41 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-45 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-42 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Digital Marketing 📢</h2></div>
<div class="fusion-text fusion-text-71" style="--awb-text-transform:none;"><ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Here&#8217;s a fascinating story about Claude AI that has nothing to do with SAIO — it&#8217;s about &#8220;</span><a href="https://www.anthropic.com/research/global-workspace"><span style="font-weight: 400;">J-space</span></a><span style="font-weight: 400;">.&#8221; *insert spacey theme music here* Claude uses its J-space for internal reasoning to mediate the sub-tasks required to answer a prompt. It is actually similar to the way the human brain processes thoughts. Anthropic says this does not mean Claude is exhibiting &#8220;consciousness&#8221; (at least not yet), but the J-space may be a bridge to that in the future. </span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Looking to crush it on </span><a href="https://www.socialmediatoday.com/news/linkedin-shares-tips-on-effective-posting/824780/"><span style="font-weight: 400;">LinkedIn</span></a><span style="font-weight: 400;">? Remember to post 2-3x a week, lead with important info first, keep posts between 200-300 words, and publish a variety of content types. Also, LinkedIn uses the first line of your post to generate the URL…. make sure your keyword is somewhere in there to ensure an SEO-optimized URL!</span></li>
</ul>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-42 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-46 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-43 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">Do Good Spotlight: Insulin for Life USA <span style="font-weight: 400;">🌟</span></h2></div><div class="fusion-text fusion-text-72" style="--awb-text-transform:none;"><p><a href="https://iflusa.org/"><span style="font-weight: 400;">Insulin for Life USA</span></a><span style="font-weight: 400;"> collects in-date, unopened supplies from individuals, corporations, and organizations and redistributes them to children and adults in need, free of charge. They work exclusively through licensed healthcare providers in the USA and worldwide.</span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-43 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-sizes-top:5;--awb-border-sizes-bottom:5;--awb-border-sizes-left:5;--awb-border-sizes-right:5;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-bottom:15.98832px;--awb-background-color:#ffe7df;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-47 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-title title fusion-title-44 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;"><span style="font-size: 1em; letter-spacing: -1.26px; background-color: rgba(0, 0, 0, 0);">Thoughts to Take With You&#8230; 💞</span></h2></div><div class="fusion-text fusion-text-73" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">327 men and 295 women of various ages and backgrounds were asked to </span><a href="https://findanexpert.unimelb.edu.au/news/2851-men-do-see-the-mess-%E2%80%93-they-just-aren%27t-judged-for-it-the-way-women-are"><span style="font-weight: 400;">rate photos of messy and tidy rooms based on cleanliness</span></a><span style="font-weight: 400;">.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Participants were ALSO told that a woman (Jennifer) or a man (John) lived there. </span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">Here’s the kicker: “respondents held higher standards of cleanliness for Jennifer than they did for John. When they were told the tidy room belonged to Jennifer, participants – regardless of gender – judged it less clean and more likely to inspire disapproving reactions from guests than when the same exact room was John’s.”</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">The woman who is rushing to sweep, scrub, and suck-up every speck of dust and dirt before guests arrive.… Know that she’s got more folks judging her cleanliness than her male counterpart.</span></p>
<h4 class="" style="--fontsize: 26; line-height: 1.4; text-align: left;" data-fontsize="26" data-lineheight="36.4px"></h4>
<p><span style="font-weight: 400;">If you </span><i><span style="font-weight: 400;">see</span></i><span style="font-weight: 400;"> her, give her a hand. </span></p>
<p><span style="font-weight: 400;">If you </span><i><span style="font-weight: 400;">are</span></i><span style="font-weight: 400;"> her, take this knowledge with you… ask for help or let some things go (no one will notice if your laundry hamper is sparkling). </span></p>
</div></div></div></div></div><div class="fusion-fullwidth fullwidth-box fusion-builder-row-44 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-small:10px;--awb-padding-left-small:10px;--awb-flex-wrap:wrap;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap" style="max-width:1372.8px;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-48 fusion_builder_column_1_1 1_1 fusion-flex-column" style="--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:20px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;"><div class="fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column"><div class="fusion-text fusion-text-74" style="--awb-text-transform:none;"><p><span style="font-weight: 400;">You’re doing great 🙂</span></p>
</div><div class="fusion-text fusion-text-75" style="--awb-text-transform:none;--awb-margin-top:10px;"><p><em><span style="color: var(--awb-custom_color_1);"><b>Natalie</b></span></em></p>
</div><style>
      .libutton {
        display: flex;
        flex-direction: column;
        justify-content: center;
        padding: 7px;
        text-align: center;
        outline: none;
        text-decoration: none !important;
        color: #ffffff !important;
        width: 200px;
        height: 32px;
        border-radius: 16px;
        background-color: #0A66C2;
        font-family: "SF Pro Text", Helvetica, sans-serif;
      }
    </style>
<a class="libutton" href="https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7051563176236064768" target="_blank">Subscribe on LinkedIn</a>

<div class="fusion-separator fusion-full-width-sep" style="align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;"><div class="fusion-separator-border sep-single sep-dotted" style="--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color5);border-color:var(--awb-color5);border-top-width:1px;"></div></div>
<div class="fusion-title title fusion-title-45 fusion-sep-none fusion-title-text fusion-title-size-two" style="--awb-text-color:var(--awb-color5);"><h2 class="fusion-title-heading title-heading-left fusion-responsive-typography-calculated" style="margin:0;--fontSize:35;line-height:1.14;">P.S. Cleaning Hacks 🧹🫧🧽</h2></div><div class="fusion-text fusion-text-76"><p><span style="font-weight: 400;">To disprove myths and save you time… </span><a href="https://www.realsimple.com/cleaning-editor-most-life-changing-cleaning-tips-11679682"><span style="font-weight: 400;">cleaning tips</span></a><span style="font-weight: 400;">. </span></p>
</div></div></div></div></div>
<p>The post <a href="https://www.digitalbrandexpressions.com/2026/07/15/perceptive-marketer-revealing-social-seo-data-while-ai-clicks-remain-hidden-in-gsc/">Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC</a> appeared first on <a href="https://www.digitalbrandexpressions.com">Digital Brand Expressions</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://www.digitalbrandexpressions.com/2026/07/15/perceptive-marketer-revealing-social-seo-data-while-ai-clicks-remain-hidden-in-gsc/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
