Hi all –

Ready yourself for Perceptive Marketer: Friday Edition. 😎 

*Commence playing “Oh Yeah” by Yello.*

• Remember when you could look at the queries that ChatGPT used to generate its response? Well, it looks like ChatGPT queries are no longer visible. 😢 While sad, at least you can still see grounding queries in Bing Webmaster Tools through the AI Performance tab.

• ChatGPT Ads 📢: You can sign up online to stay informed as they expand their advertising capabilities.

• YouTube is the 2nd biggest Social Media source used by AI (next to Reddit) according to Otterly AI. What videos are getting cited? Long-form videos with timestamps!

• Curious how Google Search & Discover pick images for thumbnails? Be clear in schema markup and use meta tag best practices to make sure the best images are selected! More here.

• What could you do with ✌🏾 SEO Vibe Coding ✌️? Hreflang matching, content decay, find related pages to link. Moz gives a top-level, and here’s a step-by-step example.

• Best article title I’ve seen in a while: “The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain”. Y’all know I’ve been on Team Human for a while. Steve Bevilacqua’s article reminds us that AI still makes mistakes and doesn’t produce new ideas as it only predicts the best response to your prompt.

• Now, seemingly contradictory to the previous article… here are over 70 AI prompts for social media. Why? Because yes, you can still USE AI but just be wary about letting it do it all without human review.

• Three strikes —  your site is out! ⚾ Nothing makes a Google Ads marketer’s heart race like a warning or *gulps* a suspension. Here’s a case study from SEL on appealing a strike if you are not violating policies.

• Captions in Instagram posts??? *jaw drop 😲* Yes, it’s a test for paying subscribers. Will it increase the chance you’ll subscribe to Meta Verified?

Conserve Land. Combat climate change. Build vibrant communities. The Conservation Fund is working on all these through its comprehensive programs. They’ve protected over 9 million acres of land and water nationwide since 1985. Check out their mission, their success, and how you can help.

Let’s put on our spectacles for this quote examination: 🧐

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”

It’s okay to look up from your desk. It’s okay to take a walk on an early spring day. It’s okay to leave the phone in the car when you’re out with friends. In fact, these things should be encouraged.

Life is worth the pause to acknowledge it.

Happy Spring! 🌷

Natalie

Pssh, I am sure you got the references, but here’s a few hints:

Hint.

The dead giveaway.

The time has come…

… to catch up on organic search and digital marketing news!

• Are your SEO and/or PPC reports showing increases in Impressions but drops in Click-Through-Rate (CTR)? Welcome to the world of Google Double Serving. Back in April, Google Ads shifted its policy of serving only one ad per company to showing multiple ads from the same company as long as it was in a different location on the SERP. As we recently covered, Google is now doing the same kind of double counting of impressions when it comes to visibility in AI Overviews and the natural Organic SERP results. It’s even worse because follow up queries in AI Overviews are being counted as new searches and, therefore, new impressions. This “decoupling” of the two metrics (Impressions and CTR) that typically were viewed equally as evidence of SEO and PPC success is forcing a rethinking of what metrics should be prioritized to demonstrate success.

• Guess what we found? (You: What? 😲) More sources backing up our approach to Search AI Optimization. It’s okay, you can hold the applause. But now, we see that Moz has a new way to discover topics for your SAIO content. If you have the tool, it’s definitely worth a try!

• To further understand how the content ranking factor “Relevance” can be implemented on your website, check out this other post from Moz on relevance engineering!

• Cloudflare just launched a new permission-based setting that allows website owners using its platform to automatically block AI bots from collecting their digital content. Combined with its initiative to potentially have AI services “Pay Per Crawl,” publishers can now protect and/or further monetize their content. It’s too soon to gauge how this might impact brands and their AI Search visibility, but you can be sure we’ll be covering developments as they bubble to the surface.

• AI thinking like a human seemed like sci-fi magic just a decade ago. Now, it’s closer than you may have thought. The Centaur AI model can predict a wide range of human behavior better than some classical psychological theories on human decision-making. If used in marketing, this could lead to powerful results, but at the sacrifice of privacy and so much more. This is just a reminder about the morality of biz tech. Consumers will respect honesty over manipulation tactics.

• Remember when there were 5 search term match types in Google Ads? It narrowed down to 3 (phrase match, broad match, and exact match), but we see a new option popping up… AI Max. It all aligns with Google’s push to AI-ify all its products. 

• TikTok is making an American-only version of its app. We don’t know how it will differ from the original, but Americans will be required to switch by March 2026. President Trump announced that he has a buyer lined up just days before, so we will see how it all ends up.

Employment assistance is the number one requested resource for those transitioning out of military service. Hire Heroes USA helps veterans, transitioning service members, and military spouses find new careers. In addition to searching for veterans to help, they also are looking for companies that would like to hire them. Learn more: Hire Heroes USA.

Thoughts to Take With You… 💞

Stress.

We often point fingers at it… call it the bane of existence. What if I told you that rapid breathing, racing heart rate, and inability to focus are not signs we aren’t coping well under pressure but are our body’s way to prepare for a challenge?

How you think about stress changes how your body reacts to it. If stress is viewed as healthy, your response to stressful situations changes positively. Psychologist Kelly McGonigal’s TED talk is enlightening in explaining why (and how) you can befriend stress.

Live long and prosper. 🖖

Natalie

Wanna go outside, but don’t know where to start? Here’s two app recs for you!

• AllTrails – You definitely know this one if you’re a hiker! It shows maps, tells you when you’re off course, and lets you know difficulty metrics like elevation and mileage. The paid version lets you download the maps for trails that take you out of service range. (Also super helpful if you have pups, as some routes have ladders and scrambles that are not accessible to our four-legged friends.)

• Go Paddling – As a community-run application, people mark off launch points for stand-up paddlers, kayakers, and canoers. You can find launch point directions, as well as if points have free parking, restrooms, and more in the comments for popular places.

Don’t ask me how I got here….

Today is National Buttermilk Biscuit Day… and Bond with Your Dog Day… and National Dance Like a Chicken Day. Needless to say, I’m honored you took time from eating biscuits and chicken dancing with your dog to read this newsletter. You’re awesome. 😎

• In its continuing move toward providing results similar to Google, ChatGPT is now including product recommendations in its search. Here’s the example they showed with the announcement: 

 

Scroll to the bottom of the article to see a waitlist form and be notified when feed submissions open for merchants!

• As we expected, Google is rapidly expanding its testing of AI Mode with new features like “places” (aka Google Business-like listings), product cards, and a history panel of previous queries/conversations. Plus, there is no longer a waitlist if you want to explore the platform yourself.

• Google AI is putting on its Sherlock Holmes cape to crack down on scammers in Google Search. Their team states that they’ve reduced the number of scammy pages in Search by 80%. But, we know that there are smart people who work for Search as well as on the scammer end, so continue to stay vigilant, y’all.

• Get this… “ChatGPT now controls 80.1% of AI search traffic” while “traditional search engines like Google show a consistent decline in usage.” One could say ChatGPT’s dominance in AI search is like Google’s dominance in traditional search. We can hope that ChatGPT won’t also start showing ads, but there are reports they may be coming to the platform in 2026. *tear* 😢

• Want to feel like a real VIP on Instagram? How about with Unlockable Reels? Oh yeah, Insta was spotted testing the feature last month. It’s a fun way to spark up engagement for accounts with followers dedicated enough to find and enter a code.

• When can average be better than excellent? Matt Bowen claims that that is true of Google Ads Strength in SEL. To get an “Excellent” ad score, you have to unpin all your headlines in your ads. This could lead to “odd combinations – multiple keyword-stuffed headlines or a string of repetitive value propositions – resulting in ads that feel spammy, awkward, and robotic.” The data Bowen brings up shows higher Cost Per Clicks (CPCs) for the unpinned or excellent-rated ads. The takeaways: make sure your ads are relevant. For ad strength, don’t chase “Excellent,” but avoid “Poor” to ensure performance.

Home for Good Dog Rescue has saved over 12,000 dogs since 2010! Think of how many games of fetch, dog piles, and doggie play dates were enjoyed because of their work. Home for Good Dog saves dogs from kill shelters in the South and places them with foster families until they get placed in forever homes. Check out their website, and fall in love with their pups on socials. 💖

Thoughts to Take With You… 💞

I have a Chinese Evergreen plant (Herman). 🪴

For a long time, I kept him in a south-facing window with ample sunlight, watered him weekly (even if the soil was wet), and kept him in a little pot I thought was cute.

😨 Eventually, Herman’s leaves started browning and new growth slowed. 

Then, I passed Herman’s thriving cousin plant, rooted in dry soil, in the low-lit part of a restaurant. 

When I got home, I placed Herman in a bigger pot, stopped watering him so much, and put him in a low-lit corner. His patterned leaves returned to a deep green and even sprouted a second stem next to the first (Hermine).

Moral of the story: You can’t assume you know what others need. Stay observant, ask questions, and listen.

Keep it groovy,

Natalie

Don’t worry, I’m not gonna mention biscuits and not give you a recipe! Here’s one from Sally’s Baking, and over here’s a gluten-free, vegan recipe from Just What We Eat.

Welcome back!

I know you missed us last week * tear 🥹*. In recompense, we’ve got extra digital marketing tea for you to sip on this week!

• ⚖️ The DOJ ruled that Google operated an “illegal monopoly in the advertising technology industry.” Google’s prices were ruled anticompetitive. This is the second case lost in addition to the search antitrust monopoly. Stay tuned as the DOJ prepares remedies for both rulings.

• Testing is in full swing for Google AI Mode experiment in Labs. 🔬 As with previous Search Lab experiments, early access is given only to premium Google One subscribers and previous Labs contributors like DBE. As one of our first prompts, we asked AI Mode to provide points of differentiation between it and the other two Google AI models we look at for SAIO — Gemini and AI Overviews. Gemini is actually the AI brains behind both AI Mode and AI Overviews though they generate responses differently. Here’s a chart AI Mode created for us to show the strengths, weaknesses, and use purposes for all three. We’ll continue our research to determine if and how AI Mode impacts our SAIO strategy and keep you in the loop of new developments.
  

• Google is now linking “keywords” in its AI Overviews responses that point to its own traditional search results. Come again?! They say this is “to help people more easily explore topics and discover relevant websites.” Trade coverage of this development includes the opinion that this is an effort to monetize AI Overviews by moving searchers to Google’s more traditional results pages that have more ads to click on. 

• Navigating search intent in a sea of AI platforms and search engines is tricky. Get tips on how to optimize for both topic clusters and keywords in a comprehensive strategy.

• Anthropic has a fascinating blog on the “faithfulness” of reasoning AI models (like their Claude) and their “Chain-of-Thought” as they are working on their response to your prompt. Anthropic’s research shows “you can’t always rely on what they (the AI models) tell us about their reasoning.” Anthropic’s solution is to “work out ways to increase faithfulness” between the chain-of-thought and the response. Note: Anthropic only tested its own Claude AI models and DeepSeek models. If we wanted to be a little cynical, we could posit that Anthropic is leveraging this research to distinguish itself from DeepSeek.

• Google Engaged Audiences… 
  • What are they? They are a segment of users that have interacted with your website across Google platforms. 
  • Limitations? You can only have one per Google ads account. 
  • Who are they good for? Small business owners or those just starting out in Google Ads who are looking to remarket.

• Everyone may try to act cool, but who is actually cool? 😎 NPR poses a form of this question for brands. If every brand acts like the cool best friend (snarky like Wendy’s or trendy like Duolingo), everyone blends in. My thoughts: brands should take a hint from 80’s high-school movies and be themselves to stand out in the best way.

Thoughts to Take With You… 💞

You know how people always encourage you to “find your joy?”

.

What if we flipped it…?

What if we allowed joy to find us?

.

What if we allowed joy to meet us

like the rays of morning sun stream through a curtain?

.

What if we let joy entwine itself in every aspect of our day

as an infant does with every new toy they discover?

What if joy was never lost, but always following behind,

waiting, patiently, to be discovered.

Happy Wednesday!

Natalie

Gardening can pose its own challenges. But finding indigenous flowers to your region, well, that’s a whole new ballgame. Yet, the benefits outweigh the initial challenges. Learn more about indigenous wildflowers in your region with the World Wildlife Fund!

Greetings!

You’re traveling through another dimension – a dimension not only of digital marketing but of mindfulness. A journey into a wondrous land whose boundaries are that of imagination. Next stop: Perceptive Marketer!

Yes, we changed our name. No, this is not a drill. The name change is better aligned with our mission: to widen our perceptions as marketers through industry news and mindful perspectives.

Let’s jump in!

• Want to know what’s keeping marketing and PR leaders awake at night? Check out the top 10 challenges marketing decision makers are facing in 2024, based on UK respondents. Search engine updates and volatility, anxiety of being replaced by AI, plus a lack of understanding how we could use AI are some of the top concerns. This report is from the UK, and they haven’t even seen the Google SGE roll-out yet. No wonder a separate survey cites 76% of UK employees have experienced some form of stress-related staff absence.

• Understand Google SGE through this Lady Gaga search result. Business Insider’s overview helps you gain a deeper understanding of how disruptive SGE (and other Gen AI platforms) can be to the traditional search marketplace. The article even includes a discussion on the emergence of ads as sponsored links in Gen AI results – a topic we just covered in our latest blog.

• Google SGE has been released to the public… at least for a starting set of queries. Whether you’ve signed up to see SGE or not, you may see AI overviews filling your result pages. This is only a test but stay tuned for alerts when SGE finally goes live for reals.

• Are you afraid of the robot uprising? 🤖 Maybe this might make you feel better. The United Nations adopted a resolution for the “respect, protection and promotion of human rights in the design, development, deployment and the use of AI.” Sustainable development and a commitment to closing the digital gap between countries are two purposes of this resolution. If you love legal jargon, here’s the full resolution.

It’s Raining Ads! 🌧️

Ads in AI to be specific. Google SGE and Bing Copilot are showing ads in their Gen AI responses. What does this mean for Search AI Optimization? Find out here: Spring 2024 Rains Ads On Gen AI Results!

• As a perceptive marketer, you’re probably aware of multichannel and omnichannel marketing strategies. Have you heard about “optichannel”? “Optichannel strategies aim to deliver the right message to the right audience at the right time through each channel, maximizing engagement and conversions.” Martech explains the optichannel approach is a way of optimizing individual channels to improve customer experience.

• TikTok is not giving up! (And who would expect them to?) The attempt? A $2.1 million TV ad buy. Many TikTok users have been lobbying the senate to not pass the house bill, especially with so many businesses depending on the platform. But will a TV ad make a difference to the senators’ thinking? We have to keep watching.

• 🦉 With hot tracks like “Spanish or Vanish”, who wouldn’t want to go see Duolingo on Ice! Check out this spoofy Disney on Ice remake released on April 1st! (Pro tip: if you go to the ticket link, you can get promo codes for future Seat Geek tickets AND a free month of Duolingo.)

Thoughts to Take With You… 💞

Spring makes life go a million miles a minute. Are you taking time to pause? Here are some ways:

• Take nature breaks.
• Look up from your screens.
• Focus on your breathing.
• Eat without distractions.
• Ground yourself with nature-inspired activities like gardening.

Overall, finding moments of stillness will help us truly see the beauty and wonder that is the spring season.

Happy Wednesday!

Natalie

10 points if you got the intro reference! 👏🔟👏

Here’s some spooky fun facts about the famous show. 🙂

Heyo!

We’re in the midst of winter in New Jersey, and it’s such a great time to pause. Tara Brach, American psychologist, author, and meditation teacher gives some insights into the benefits of the “pause” in her book, Radical Acceptance.

“Pausing interrupts entrenched patterns of interaction. When the downward spiral of judging and misunderstanding is stopped, even for a brief time, it becomes possible to recognize the unconscious beliefs and feelings that lie behind the problem. Such insight naturally leads us to making wiser choices.”

When the moment is demanding a lot of you, if you have the opportunity, take a pause. See if anything changes.

• Econsultancy has put out their “Digital and Marketing Trends for 2024.” Their observations fall into five sections including:
  • Data haves and have nots
  • Customers are more than a conversion
  • Creative experiences
  • GenAI: Beyond the cool demo (with a note that AI’s presence is felt in other sections)
  • People as competitive advantage

Note one of the subcategories for the Customers section is “A rebound for trust” that explores how use of AI for content and/or images can reduce a customers sense of trust and how brands need to counteract that potential pitfall.

• Speaking of trends, Marketing Charts compares “Marketers’ Most Important Consumer Trends in 2024 vs. 2023.” Generative AI tops the list now but wasn’t even on the list last year. All the other trends show declines vs. last year with TikTok and Metaverse showing the biggest drops.

• Notice a theme here yet? What if we shared an eMarketer chart showing that 86% of adults worldwide want AI to “help research products or get information” during their shopping journey (according to October 2023 IBM data)? They also think AI would be helpful for customer service, looking for deals or reviews, and generally shopping for products or services. Does optimization for gaining AI chatbots’ citations in their answers now sound like something you might be interested in? (Yes, that was an Entourage reference.)

Do Good Spotlight
🌟 Wikipedia 🌟

If you have a smartphone, you’ve probably used Wikipedia to win a disagreement or two. “When did this movie come out?” “Who originally sang this song?” We’ve been there. That’s why we’re choosing them as our spotlight this week. They’ve saved us a few times, it’s time to give them a little support back: Wikipedia.

• Many of us think AI is smarter than us on all levels. 🤖 Even though some AIs can pass the bar exam, they are missing out on a crucial, simplistic element (most) humans have: common sense. This TED Talk by Yejin Choi outlines why AI is not yet the sharpest crayon in the box. Even though the talk took place last April, the point still rings true. When testing a variation of her prompt: “Would I get a flat tire by bicycling over a bridge that is suspended over nails, screws, and broken glass?” I get the same “Yes” response from ChatGPT. I even explained why it was wrong and asked the same prompt with a car. No change. AI still has a ways to go for ultimate knowledge domination…

• Google is moving where the reports are found in the UI for some accounts. If you need some help finding it, here’s SEL to the rescue!

• We’ve been hearing stories about how some in the executive suite/board don’t understand marketing goals and capabilities. For example, the Snoop Dogg ad for Solo Stove was a witty awareness play. Because the ad did not derive significant revenue in six weeks, Solo viewed the campaign as a failure and replaced the CEO. CMI points out the failure wasn’t the revenue, but the missing CTA that could have engaged audiences and guided them down the customer journey if sales, not awareness, was the real goal.My thoughts tie into the intro. Perhaps if there were more thoughtful pauses throughout the campaign creation process, maybe they would have picked up the mistakes in marketing CTA and analysis. Thank you to Amy Masters for sharing this with us.

Before you go off for the rest of your day, take a moment to pause. See how it might give some distance between you and the demands or stresses of Wednesday.

You’re awesome,

Natalie

What’s the new coolest trend?📈🤳😎

1. Find your digital marketing friends.
2. Creatively bring up WHW in all conversations with them. Examples of totally not-awkward conversational K-turns:
   • “That’s cool you got a new car… Have you heard of the What’s Hot Wednesday newsletter??”
   • “You need help finding your phone? I’ll help! Once I do, I’ll show you how to sign up for What’s Hot Wednesday!”
   • You: Knock, knock.
     Your Friend: Who’s there?
     You: What’s Hot
     Your Friend: What’s Hot, who?
     You: What’s Hot Wednesday! You should sign up today!
3. Okay, maybe don’t use those. But you should bring us up with your friends. Send them all the signup link. 😁

How goes it? 😀

Be honest. If you’re having a smooth day, I hope it keeps going! If today’s had a rocky start, that’s okay. Think of things that did go your way today. Was your coffee just the right temperature? Did you see a brightly colored sky this morning? Whatever it was, send a little gratitude out to those positive forces. Remember: the meh/not-so-great days make the good ones shine brighter. 🙂

Okay, let’s push onward into digital marketing! 💻

• 59% of adults are interested in using AI chatbots for conducting product research. This eMarketer story reinforces the importance of adding schema and product listings that are part of DBE’s SAIO optimization strategy. Don’t miss the note that Amazon is launching its own AI chatbot called Q.

• When a teacher instructs a class, they start with the basics and build from there. AI prompting can be approached similarly. With Chain of Thought (CoT) Reasoning plus 2 other techniques, generalized chatbot, ChatGPT, was able to deliver high-quality responses that bested specialized AI competitors. Perhaps we should be looking at chatbot prompting from the view of a great teacher… building lessons on each other, giving plentiful examples, and shuffling up the test choices (the answer isn’t always “C”, y’all).

Do Good Spotlight
🌟 Toys for Tots 🌟

Quick quiz: what organization has distributed 652 million toys to 291 million deserving children? If you guessed Toys for Tots, you’d be right! The Marine Toys for Tots Program’s mission is to collect new unwrapped toys and distribute those toys to less fortunate children at Christmas. Learn how you can support them: Toys for Tots.

• Have you ever been to an all-you-can-eat buffet with none of the dishes labeled correctly? That same confusion you get wondering if that dish on the back burner is chicken or pork is what advertisers feel on the Google Search Partner network (GSP). Advertisers have reported finding their ads on questionable websites, some of which were blocked. And this is why DBE tends to avoid the GSP network for our clients….

• Listening is one of the hardest skills to learn. It’s not something you can take a seminar on and call it a day. It’s an everyday practice. A constant choice. A meaningful awareness of yourself. A heartful connection with another. Quick Study posted a thoughtful piece on listening in marketing. I especially recommend reading the part about “transit hub” vs. “community” brands. Knowing where your brand lies in that mix is crucial to how you can best serve your customers.

• Marketing Charts has data from Dentsu on what roles CMOs are prioritizing for the next 12 months vs. the last 12 months. Top priorities include “ensuring effective brand management” and “developing the overall customer experience.” The story notes that B2C CMOs are held more accountable for customer satisfaction and advocacy while B2B CMOs are more likely to be responsible for the delivery of digital transformation programs.

See you on the flipside, friends. Have a superb week!💖

Natalie

Tap dancing is an incredible skill… and these brothers make it look easy! 🕺🏻🕺🏻

I don’t know about you, but I am inspired. 🤩

Perhaps you’re inspired enough to share us with your friends…. Here’s the link!

Howdy, howdy, howdy!

Today is National Cinnamon Day. Is there a better time to celebrate such a wonderful, versatile spice? Spiced chai… cinnamon baked goods… cinnamon-spiced sweet potatoes… all pay homage to this beautiful bark. Sometimes, it’s the small things that make a wonderful difference in your day. 🙂

Now, onto the digital marketing extravaganza!

• There is a playing field for Google Ads. There are two sides: one is Google ads best practices (by Google recommendation) vs. a controlled, marketer’s approach. Google is not an expert in your business, so you still need to have a hand in campaigns. On the other hand, machine learning is getting better everyday. We should be on the border between the two. The key is, context matters.

• We’ve been talking a lot about generative AI with SEO and SAIO, but it is interesting to see 35% of CMOs worldwide report they are investing in generative AI to create great brand experiences. The story comes with two key caveats: Be careful not to creep consumers out by misusing data via AI for personalization. And remember, human oversight of AI is essential.

Do Good Spotlight
🌟 Adaptive Adventures 🌟

Adventure is for everyone.

Adaptive Adventures’ vision is to ensure that all individuals with physical disabilities have access to participation in outdoor sports regardless of their location, equipment needs or economic status. As another member of REI Cooperative Action Fund, they are an organization working to make outdoor activities inclusive to all! Learn more about their mission and programs: Adaptive Adventures.

• Search Engine Land reassessed the value of links. One of the key takeaways: links are a great signal that users value in your content. They reinforce the Expertise, Experience, Authority, and Trust (EEAT) elements of your content that are core to Google’s current algorithm.
  LinkedIn and other social posts with links provide similar signals that reinforce EEAT and influence not only SEO rankings but also SAIO citations. See our latest blog below: ⬇️⬇️⬇️

DBE Insights 💭

As part of our ongoing “human” learning process on conversational AI searches, we’ve been talking with the chatbots themselves about their “machine learning” processes. We shared a recent Q&A session with Google’s Bard with an important question:

How would you rate LinkedIn, X (Twitter), and Facebook in terms of relevance and trustworthiness?

We made the table below based on Bard’s answer. Learn more in our latest blog!

• We’ve all heard interviews that range on the scale of not-so-great to absolutely-crushed-it. It may seem like the focus is only on the interviewee, but the interviewer is a major driver of the interview outcome. Dave Purdy goes over some true and hard-tested tips to conduct great interviews.

Look for the small sparks of joy in your day. They’re scattered about in every direction. You just have to look for them. 🙂

Happy Wednesday!

Natalie

Did you know Wednesday was named after the Norse God, Odin?

Actually, all the weekday names are based on Norse mythology.

Before I give you the link to learn more on that, send your digital marketing friends this signup link!

Okay, here it is: Norse Gods & Days of the Week.