Princeton, NJ (October 14, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will host a webinar on “Optimizing Your Website for GenAI Searches.” DBE’s Veronica “Niki” Fielding, President & CEO, and Marc Engelsman,  VP of Strategy and SEO/SAIO, will present their research and discoveries concerning Search Engine Optimization (SEO) and the newly introduced marketing channel called Search AI Optimization (SAIO).

“Marketers tend to focus on gen AI platforms as productivity tools,” Marc Engelsman said. “We’ve found a way to leverage them as new marketing channels to drive awareness and conversions. And we’ll provide a framework for how SAIO works as a complement to SEO in our webinar.”

The live webinar will occur on November 13, 2024 from 1-2pm ET. The event will be free and open to all. Learn more and register here.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and search AI optimization (SAIO) project- and retainer-based consulting and program management services, DBE helps larger companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained, significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo
609-688-8558
NLorenzo@DigitalBrandExpressions.com

Princeton, NJ (September 19, 2024)—Digital Brand Expressions, L.L.C. (DBE) team members will be presenting to the International Association of Business Communicators (IABC) New York Tristate Area Chapter. Veronica “Niki” Fielding, President & CEO, and Marc Engelsman, Director of SEO, will be sharing research and findings around Search Engine Optimization (SEO) and recently-launched marketing channel Search AI Optimization (SAIO).

“While the rest of the world was thinking how to use GenAI for SEO, our team was uncovering how to use AI chatbots for increased visibility,” states Fielding. “By the time we launched our SAIO services, we had already proven our strategy’s efficacy through our current clients. We are excited to share our findings in the IABC-hosted webinar with influential business professionals in the area.”

The session promises attendees will leave with an understanding of SEO and SAIO best practices, how they work together, and the essential questions you must answer in the SAIO process.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained, significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo
609-688-8558
NLorenzo@DigitalBrandExpressions.com

Princeton, NJ (July 23, 2024) – Digital Brand Expressions, LLC has launched A Better Paradigm℠ (ABP) an expanding online resource dedicated to promoting positive workplace practices and the resources that help companies cultivate them.

A Better Paradigm showcases professionals, organizations, platforms, tools, news, and information to help businesses improve their cultures for improved talent retention, increased productivity, and higher profits.

“The ‘compassionate workplace movement’ caught my attention two years ago,” said Veronica “Niki” Fielding, CEO of Digital Brand Expressions, the publisher of A Better Paradigm. “There are numerous workshops, coaches, SaaS platforms, AI, books, and more–all designed to improve respect and communication in the workplace. But there was no one place to explore those resources and learn about their effectiveness. ABetterParadigm.com brings it all under one digital roof. And what you see today is just the beginning of a powerhouse initiative.”

ABP is designed to help business leaders and HR professionals in all size organizations as well as employees eager to provide grassroots support for positive change to learn about what’s working in other organizations and how to get the help they need to bring change to their own companies.

“Uncovering the look and feel of ABP has been a journey,” said Natalie Lorenzo, ABP Editor and Chief Designer. “Like the ‘workplace kindness’ movement, we seek to cultivate profitability and humanized work experience. This dual focus is mirrored in our brand design, which marries traditional business iconography with forward-leaning, people-oriented elements. ABP’s goal is to showcase the wisdom of the movement’s movers and shakers within ABP’s digital properties.”

The website’s editorial team curates content and organizes resources focused on implementing impactful change through forward-thinking business practices that prioritize people, planet, and profit.

About A Better Paradigm

A Better Paradigm is a one-stop resource for guidance on forming and sustaining compassion-oriented workplace cultures. The website raises awareness about the benefits of socially and environmentally conscious business models and directs users to trusted sources for developing highly ethical, successful organizations. A Better Paradigm is owned and operated by Digital Brand Expressions, LLC, based in Princeton, NJ.

Visit ABetterParadigm.com to learn more.

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contact:

Natalie Lorenzo
info@ABetterParadigm.com

Princeton, NJ (July 8, 2024)—Digital Brand Expressions, L.L.C. (DBE) announced the promotion of Natalie Lorenzo to Associate Director, Client Services and Marketing. In addition, Lorenzo has been named Editor of the company’s publishing group.

“Since joining DBE in late 2020, Natalie has made herself a valuable member of our team,” said Veronica Fielding, President and CEO. “In her client-facing role, Natalie brings keen insights to initiatives and ensures optimal outcomes. In her role leading DBE’s own marketing, her strategic direction and creativity have fortified our brand and facilitated new avenues of growth and profit. As editor of our publishing group, she has managed the growth of our existing newsletters and has been instrumental in the development of a soon-to-launch publication.”

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained and significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Marc Engelsman
609-688-8558
MEngelsman@DigitalBrandExpressions.com 

Princeton, NJ (June 27, 2024)—Digital Brand Expressions, L.L.C. (DBE) announced the full roll out of its new service, Search AI Optimization (SAIO). SAIO is a complement to the advanced Search Engine Optimization (SEO) services the company has provided to large organizations for 23 years.

“We became beta testers of several of the gen AI search engines last year and studied their behaviors and preferences,” said Marc Engelsman, VP of Client Strategies and Analytics. “We’ve been sharing SAIO blog posts, POVs, and infographics as we’ve explored these new platforms and are now providing these services as an integrated component to the advanced SEO we strategize and manage for all our clients.”

SAIO services are provided in tandem with the agency’s SEO services and follow a similar methodology. The ultimate goal of SAIO is to have clients’ websites cited as sources in gen AI chatbot responses. The agency’s strategy team meets with the client’s brand and organic media teams (website, social media marketing, etc.) and learns about the marketing, audiences, and goals. Then, the DBE team audits the client’s digital assets and performance in light of competitors and assesses appearance in gen AI responses for relevant queries. DBE’s experts develop customized strategies and help the client teams implement the changes to the website and social media marketing, consulting as implementation progresses. After the changes are complete, DBE monitors the performance of the SAIO results and makes recommendations for ongoing performance improvements, working in tandem with the client’s web and social teams.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine optimization and related services. Through advanced SEO and SAIO project- and retainer-based consulting and program management services, DBE helps large companies maximize advanced SEO and gen AI visibility for ongoing competitive advantage. 

The agency’s reputation for sustained, significant performance improvements coupled with its streamlined workflows and superior client support have made it a sought-after solution for knowledgeable clients.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. 

The agency is headquartered in Princeton, NJ. 

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo
609-688-8558
NLorenzo@DigitalBrandExpressions.com 

Princeton, NJ (September 6, 2023)—Digital Brand Expressions, L.L.C. (DBE) announced that Cresilon, Inc., a biotech company with life-saving hemostatic gel technologies, has selected DBE as its digital marketing agency for search engine and social marketing for its VETIGEL® brand. The two companies started working together in June 2023.

“DBE has been a tremendous resource. They have gone above and beyond to enhance our social and search marketing through their suggestions and optimizations,” said Robert Laudadio, Director of Marketing at Cresilon, Inc.

“We have enjoyed working with the innovative team at Cresilon,” said Michael Farrell, Director of Paid Channels for DBE. “Our team is looking forward to driving further digital success with them.”

About Cresilon, Inc.

Cresilon^® is a Brooklyn-based biotechnology company that develops, manufactures, and markets hemostatic medical devices utilizing the company’s proprietary hydrogel technology. The company’s plant-based technology has revolutionized the current standard by stopping traumatic and surgical bleeds in seconds without the need for manual pressure. The company’s current and future product lines target veterinary, human trauma, and human surgical applications. Cresilon’s mission is to save lives. Learn more about Cresilon at http://www.cresilon.com.

About Digital Brand Expressions

DBE is an Omotenashi-driven, digital marketing agency helping organizations maximize their investments in search engine and social media marketing through project- and retainer-based consulting and program management services. For select and highly aligned clients, DBE provides expert configuration of Google Analytics and other success-tracking tools; integrated SEO, paid search, display, remarketing, paid social, social media marketing, and ideation/innovation via results analysis.

The agency’s reputation for results-enhancing strategies and program management services, along with its integrity and transparency have made it a sought-after solution for those knowledgeable about the complexities of marketing via search and social channels, earning DBE its “experts’ experts” tagline.

DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, and life sciences verticals, among others. The agency is headquartered in Princeton, NJ. To learn more, visit: https://www.digitalbrandexpressions.com/.

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Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contacts:

Natalie Lorenzo

609-688-8558

NLorenzo@DigitalBrandExpressions.com