Plainsboro, NJ (June 10, 2013)-Digital Brand Expressions (DBE) announced today that its Director of Client Strategies and Analytics, Marc Engelsman, will be leading a session entitled, “How Big Data Helps Drive Big Changes and Big Results” at Integrated Marketing Week in New York City. Joining him will be Michael Pachter, Program Manager, Content Delivery, Associated Press, a client of DBE.

Integrated Marketing Week is hosted by eConsultancy and runs from June 10 through June 13. The Big Data session runs from 11:50 a.m. until 12:30 p.m. on June 13 and will use a case study format to show how AP Images integrated and leveraged its website data to improve its user interface/usability as well as drive ecommerce marketing improvements.

Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders in social media channels than their competition. Through an integrated suite of analytics-driven content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE’s creative and innovative services help ensure that its clients are visible on the Web when–and where–people are searching for the solutions they provide. The agency’s clients include well-known brands in the consumer, B2B, healthcare, and pharmaceuticals industries as well as several national level not-for-profit organizations.

  • For More Information, Please Contact:
  • Candee Pangaldi
  • 609/688-8558

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Published On: 06/10/2013 / Categories: Press Releases /

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