The Fool’s Gold of Content Marketing: The Real Value of AI in the Content Creation Process
We have a 21st-century gold rush on our hands. Folks are rushing to the digital wild west, scavenging for streamlined workflows and broadened capabilities. Only to realize the lawless ...
How to Do FAQs the RIGHT Way (Infographic)
FAQs. The acronym always had traction in the digital marketing world. Now in the age of AI, FAQs are all the rage, especially when used to gain visibility on ...
Surprising Search Insights from YouGov’s Consumer Research Panel
The search community generates a lot of news and information often sourced from – well – within the search community. That’s not a complaint per se because information sharing ...
The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may have heard some of our industry’s Chicken Littles proclaiming how the traditional search sky is ...
Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and AI-first announcement mean for organic search traffic? Short answer: it’s too soon to tell, especially ...
You’ve Got Answers, But What Are the Questions? AI Search Prompt Research Tactics for Smarter Content Strategy
You walk into a crowded room — a soiree of sorts. Around you, the crowd breaks into whispers. It’s people you know and people you’ve yet to meet. You ...
Google’s Linking Enhancements in AI Search Results
It appears Google is trying to drink its own E-E-A-T Kool-Aid with respect to the 5 AI search linking enhancements being rolled into AI Overviews and AI Mode: “Explore new ...
The 4 Elements of AI Search Optimization: A 2026 Framework for AI Brand Visibility & Citations
It’s hard to believe it’s only been 3 years since DBE was one of the first agencies to recognize the marketing opportunities inherent in Search AI Optimization (SAIO) and ...
Perplexity’s Answers to Marketing AI Questions
Recently, I’ve been questioning the role and capabilities of AI in various marketing- and content-related situations. So, I asked Perplexity those questions and am sharing the answers: AI & Departmental ...
🎥 2026 SEO Strategy: What We’ve Learned & Where We’re Going
Nat: When AI citations and clicks are coveted and search engine rankings are constantly fluctuating, what do you need to know to keep your site optimized? From new acronyms ...
Social SEO in 2026: Why It Matters & How to Implement It
“TikTok made me buy it.” “I found it on Reels.” When you ask your buddy where they got that portable blender, you might expect one of the replies above. Whether ...
SEO & SAIO Visibility Hacks (And When They May Not Work For You)
You may be here because the last “get backlinks quick” blog you read felt a little… off. Many SEO “hacks” for gaining domain authority or inbound links for your ...
