Big News for Perceptive Marketer
📢 Big News! Perceptive Marketer is officially changing hands! I, your handy dandy host, will be taking this newsletter over completely. Two things will be changing: The email will be going away in a couple editions, but… You’ll be ...
Perceptive Marketer: Humans Are the Tasteful Eyes of AI Work
Hiya, This week’s theme in digital marketing: Humans being the curators, the tasteful eyes, of AI work. With that said, let’s dive in. The Fool’s Gold of Content Marketing 🪙 We have a 21st-century gold rush… in ...
The Fool’s Gold of Content Marketing: The Real Value of AI in the Content Creation Process
We have a 21st-century gold rush on our hands. Folks are rushing to the digital wild west, scavenging for streamlined workflows and broadened capabilities. Only to realize the lawless lands of AI are not as fruitful as they were ...
Perceptive Marketer: Chaos-Causing Spam Updates & Content Creation Degrees
Hiya, We are sooo back and ready to lay out all the hot gossip in digital marketing. Google's September Spam Update took longer than previous updates. It also produced considerable visibility volatility in rank trackers (like AWR) ...
Perceptive Marketer: What’s New & What’s Still Important: AI Plugins, Creator Passes, & Title Tags
Howdy, So, you think you know digital marketing? I’m sure you do, but have you heard this?? Yes, AI can accelerate the beginning of content creation. However, workflow problems like getting approvals and sign-offs and coordination across ...
Perceptive Marketer: Trust but Verify with AI, Content, & More
Hey y’all, Digital marketing update coming in 3, 2, 1… 41% of B2B pros start with AI, then validate via traditional search while 35% start with traditional search, then use AI. Either way, it's the classic "trust ...
