Perceptive Marketer: Fake It Until You Make It? AI Search Edition
Howdy, Hold onto your hats — we’ve got some digital marketing news for ya! Can a fake brand win at AI search? Apparently, it can and did… in the first month of an experiment done by SE ...
Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving more total searches, according to Google’s Liz Reid reports in ...
Perceptive Marketer: Playing the Same Games with New Names – AI, PPC, & Marketing Roundup
Hey y’all, Here’s your digital marketing roundup with a little mindfulness sprinkled on top! 49% of US AI users say they're likely/very likely to try a different brand if an AI assistant suggests an alternative. This in ...
Perceptive Marketer: Is a 90% Accuracy Rate “Good Enough” for AI Overviews? Plus Thoughts on Marketing Strategy
Howdy, It’s high time we discuss what’s going on in digital marketing. Do you think a 90% accuracy rate for Google AI Overviews is good enough? Or do you worry that on any given search you perform ...
Perceptive Marketer: The One Where AI Takes Over the Marketing Department
Hey y’all! Come sit… we’ve got some digital marketing news to talk about. Google Search Console (GSC) has been reporting inflated impression data since May 13, 2025. Clicks and other metrics weren’t impacted, but you should watch ...
Perceptive Marketer: Tracking AI Visibility (for Free and for a Fee) Plus Other Impacts of AI
Hi all! We got your feedback on our LinkedIn poll, so here’s our take on tracking AI Visibility: DBE’s Take: Tracking AI Visibility 🎬 Tracking your visibility on AI platforms takes some sleuthing and, unfortunately, there is not ...
