How to Do FAQs the RIGHT Way (Infographic)
FAQs. The acronym always had traction in the digital marketing world. Now in the age of AI, FAQs are all the rage, especially when used to gain visibility on AI platforms. FAQs on a service page. FAQs on their ...
Perceptive Marketer: Is Your Audience ACTUALLY Paying Attention? Podcast Ads, ChatGPT Ads, & More
Howdy y’all, Welcome to the digital marketing rodeo! 🤠 How are Real People Searching?🤔 YouGov’s 2026 U.S. Web Search and AI Report surveyed independent sources and users about how they are using traditional and AI search. (Repeat: ...
Perceptive Marketer: Revealing Social SEO Data While AI Clicks Remain Hidden in GSC
Hiya, Last week, we ran a LinkedIn Poll. Here’s what our VP Marc Engelsman has to say on the outcome: If Google is AI-first, why is it hiding its own AI Clicks? ChatGPT gets more clicks. AI clicks aren't ...
Perceptive Marketer: Good and Not-So-Good Tips for Gaining Brand Visibility
Hey y’all, It was hot and stormy out by the Jersey Shore this weekend. Let’s chill out with a cool quick quiz from our very own VP, Marc! Quick Quiz ⏲️ 1. Google made many AI-related announcements ...
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google GA4's AI Assistant default channel is visible (yay!) but there is a catch (aww)... or three (boo). Catch 1: It only captures traffic when it ...
Perceptive Marketer: LLMs Are Picky Toddlers — You Gotta Know What They Like
Did the title draw you in? I hope so, because that’s my best metaphor for this week' s batch of digital marketing news. LLMs.txt is not about getting discovered by AI. Google's John Mueller says that LLMs.txt ...
