Search Evolution Comes Full Circle As It Begins A New Era
Picture the iconic “March of Progress” image in your head. You know, the one that shows the evolution of man from an essentially crawling hominid to a fully erect Homo sapien. Now let’s take a similar, more abbreviated view ...
Navigating Search Intent with SEO & SAIO
Traditional search algorithms were designed to deliver the most “relevant” results in response to a search query. Here’s Google’s explanation: “To return relevant results, we first need to establish what you’re looking for — the intent behind your query. ...
SEO & SAIO Should Come Together (Right Now)
Various interpretations of the Beatles’ “Come Together” suggest it was written at a time of tension between the band members to unite them on the path forward. It came to mind after recent stories featured in our Perspective Marketer ...
Sometimes in SEO, “nofollow” Is the Best Approach
This week, the SEO world was startled with an “existential” threat. Over the weekend, Google instituted data blackouts by blocking scrapers and APIs used by many SEO-ranking tools like Semrush. SEO-ers raced to figure out workarounds. Some entrepreneurial companies ...
SAIO/SEO Glossary of Acronyms, Names, and Best Practice Terms
Updated: 4/22/25 Even though we launched Search Artificial Intelligence Optimization (SAIO) over a year ago, many people are still struggling to understand how GenAI tools are changing the way we search for information online, both for personal and work-related questions. ...
Happy SAIO-versary! What we’ve learned about AI and SEO over the past year
Has it only been a year since we launched our Search AI Optimization (SAIO) strategy as a complement to our proven SEO practice? Let’s take a look back at what has ch-ai-nged, then look ahead with us. The SAIO ...
