Our digital marketing analytics services drive everything at DBE.
We like to call it 360° digital marketing analytics because, like a circle, analytics has no real stop/start point.
When we first engage with a client, we learn about the business and work together to articulate specific, quantifiable goals to ensure we’re in 100% agreement on what success looks like. This enables our audits of current programs to be measured against the successes you want and shows us what we are competing against with your competitors’ marketing.
As we begin working together, DBE’s digital marketing analytics services team audits and reconfigures your Google Analytics and/or other tracking platforms to align with the goals and the KPIs we want to track for real and ongoing success.
DBE’s conversion optimization teams work to make sure all the digital marketing analytics are feeding back into the analytics tools, to ensure no valuable marketing data is lost.
We provide dashboards to everyone on your team, so no one is waiting for someone else to “pull” data; everything is available for easy and quick viewing via Google Data Studio dashboards.
Our digital marketing analytics services team tracks their work and performance and reports insights at agreed-upon intervals, while making on-the-fly modifications based on your brand’s needs and our team’s expertise.
Our clients value the performance-based adjustments our teams make and the insights we share to help drive success of the programs DBE is managing for you as well as for your other tracked marketing initiatives.