Plainsboro, NJ (August 7, 2014) – Digital Brand Expressions (DBE) announced today the promotion of Sharyn Rached to Vice President of Client Services and Programs.
Sharyn joined DBE in April, 2013, as Director of Client Services. Later that year, she was promoted to also lead the creative, media, and technical teams, in addition to leading the client services teams.
“Sharyn is doing an excellent job of delivering on the plan developed to grow DBE through purposeful client growth, and superior attention to and anticipation of our clients’ needs. Her leadership and energy are key driving factors for DBE as we deliver on the promise of Omotenashi we make to our clients,” says Veronica Fielding, President and CEO of DBE.
Omotenashi is a Japanese concept of providing extremely superior service. Based in the hospitality industry, Omotenashi is the art and science of anticipating a customer’s needs before the request is asked, and ideally, before the question is even formulated in the customer’s mind. DBE has adopted this concept as a driving philosophy for how the agency provides its services, and seeks to deliver Omotenashi in every client interaction.
Prior to joining DBE, Sharyn held executive marketing posts at Princeton Partners, Inc. and Nelnet. She studied international affairs at New York University and holds a Bachelor’s degree from the University of Colorado.
About Digital Brand Expressions (DBE) strives for excellence as a digital marketing agency that partners with Fortune 1000 and middle market brands. DBE provides strategic, high-touch marketing solutions and day-to-day support for all things digital, including content marketing, website design, SEO, social media marketing, Web TV, email marketing, and more. DBE’s professionals drive results and client service to new heights—every day. The agency’s clients include well-known brands in consumer, B2B, healthcare, and pharmaceutical industries, as well as several national not-for-profit organizations.
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