PLAINSBORO, N.J. (SEPTEMBER 18, 2014) – Digital Brand Expressions announced today that Marc Engelsman’s MarketingProfs webinar on customizing content marketing for B2B objectives will be freely available from its original presentation date of September 12, 2014 to December 12, 2014.

MarketingProfs is a multi-platform resource that provides professional education, research, and advice to over 570,000 marketers worldwide.

Customize Your Content Marketing To Match Your Unique B2B Objectives

Marc’s presentation is on customizing content marketing to meet B2B objectives, like increasing sales and leads, as well as increasing thought leadership and engagement. Via 3 case studies, attendees will learn:

  • Best practices for prioritizing your online content marketing channels
  • How to customize your content marketing to reach your target market(s) and motivate action
  • KPI’s that provide meaningful data and drive agile, continuous program improvement
  • How to set success measurements and track results through to ROI

“I always enjoy working with MarketingProfs because they facilitate sharing of expertise and their session attendees are typically eager to learn,” says Director of Client Strategies and Analytics, Marc Engelsman, “This ‘ConteXt Marketing’ webinar was no different as I received a lot of positive feedback on the value of the DBE case studies I shared.”

To learn more please visit the following webpage:

Marc Engelsman has over 25 years’ experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. He consistently garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted marketing initiatives. He is a frequent speaker at major digital marketing conferences on search and social integration and analytics. Marc Engelsman is an active member of SEMPO (Search Engine Marketing Professionals Organization) and is on the board of the Marketing Executives Networking Group (MENG).

About Digital Brand Expressions

Digital Brand Expressions (DBE) is an Omotenashi-driven agency that strives for excellence as a digital marketing agency and partners with Fortune 1000 and middle market brands. DBE provides strategic, high-touch marketing solutions and day-to-day support for all things digital, including content marketing, website design, SEO, social media marketing, Web TV, email marketing, and more. DBE’s professionals drive results and client service to new heights—every day. The agency’s clients include well-known brands in consumer, B2B, healthcare, and pharmaceutical industries, as well as several national not-for-profit organizations.


Note to Editors: Trademarks and registered trademarks contained herein remain the property of their respective owners.

  • Media Contact:
  • Nicole Dionisio
  • 609/688-8558

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Published On: 09/18/2014 / Categories: Press Releases /

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