Princeton, NJ (February 12, 2018)—Digital Brand Expressions (DBE) announced today that International Products Corporation (IPC), a global manufacturer of specialty cleaners and assembly lubricants, has retained DBE as its digital marketing agency.

Kathy Wyrofsky, President of IPC, stated “International Products Corporation was careful in our selection of DBE as an agency partner and we’re pleased with the initial results of our work together.” She continued, “We are looking forward to leveraging DBE’s data-driven approach to digital marketing to help us better connect with and serve our global customers.”

“International Products Corporation is an outstanding addition to our client list and we’re very pleased to have been selected by this truly high-caliber manufacturer and marketer,” said Veronica “Niki” Fielding, President and CEO of DBE. “Their knowledge of their industry and their ability to educate us quickly has generated some strong early wins and we’re looking forward to a positive trajectory going forward.”

About International Products Corporation (IPC)

IPC manufactures specialty chemical products, including cleaners and assembly lubricants. Their full line of precision cleaning products includes biodegradable, alkaline, acidic, neutral, and enzymatic products used in a broad range of industries and applications. Their P-80® temporary rubber lubricants are uniquely formulated for the installation of belts, bushings, grips, grommets, hoses, O-rings, seals, and other parts. All of IPC’s products are made in the USA, and are sold worldwide.

About Digital Brand Expressions

Digital Brand Expressions (DBE) is an Omotenashi-driven digital marketing agency delivering the agency experience every marketer and brand manager dreams of: great results and real partnering. DBE’s clients include well-known brands in the consumer, B2B, manufacturing, media/publishing, financial services, healthcare, and pharmaceutical industries, as well as several national not-for-profits. The agency is headquartered in Princeton, NJ with an office on Madison Avenue in New York City.


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Media Contact:
Candida Pangaldi

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Published On: 02/12/2018 / Categories: Press Releases /

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