Helllloooooo,

Welcome to this week’s digital marketing dispatch!

• “82% of weekly AI users use Google Search every day, compared with 71% of all internet users, according to a May 2026 survey from EMARKETER.” More proof that AI isn’t replacing search — the job is getting shared.

• Teach Claude AI a skill with a screen recording. Go ahead… try it!

• Anthropic didn’t block private Claude chats from being indexed by Google and Bing. It seems to be mostly fixed now, but this is a reminder to make sure your brand’s private pages aren’t being indexed.

• Google recommended using a 304 server response code to conserve crawl budget on pages that haven’t changed.

• Is your content treading on thin ice with Google? Check out how Google may be targeting AI-generated content as “thin content” not worthy of ranking. 

• Connected content aims to integrate media and creative efforts with more fluidity in the campaign development process. It tailors content to fit the context and channel. This is a way to break from siloed departments and keep teams working together, folks.

• As people turn to social media for news, it’s an interesting time to create a brand newsroom. Timely narratives and reports of the latest news can be shared with your audience here. It’s a place to get to know your audience and position your brand story.

When you transition into adulthood, there are so many things you have to learn on the fly… what insurance do you need? How much of my paycheck should go to rent? I just started work… I need to think about retirement, now? W!se is an educational nonprofit that provides financial education, college and career readiness programs, and services to students, educators and at-risk adults. Learn more about their work: W!se.

Never have I seen a sport that highlights peoples’ unique strengths more than rock climbing.

A shorter person might have power in their jumps (dyno). A visual person might be able to see the climb before hitting the wall.

If you keep your eyes peeled in everyday life, you’ll see those unique strengths everywhere, like in the way your cousin throws a party or how your friend is a phenomenal chef.

When you notice someone has a flare for something, let them know. Spread the kindness!

Have a mighty fine Wednesday,

Natalie

Thank you, Merriam-Webster, for reminding us of what we have long forgotten since our elementary school days.