PLAINSBORO, N.J. (December 1, 2014) – Digital Brand Expressions (DBE) announced its new branding, which includes a new color palette, logo, digital properties, and voice.
“The development of our new branding was a true team effort, with much of the credit going to our VP of Client Services and Programs, Sharyn Rached, who spearheaded the project, working with me on strategy and leading the talented team who had fun making the magic happen.
‘Our new logo conveys the vitality of the agency and helps pave the way for messaging around our adoption of the Japanese practice of Omotenashi, repurposed as a platform for above and beyond client service. From complex digital strategies to intra-day program management to creative flair and brainy insights, DBE aligns our talent with our clients’ needs and delivers at an incomparable level. What we do and how we do it makes us an indispensable partner for the clients whose missions we have embraced,” says Veronica Fielding, President of DBE.
Phase 1 of DBE’s website is live now; Phase 2 is scheduled to launch in March.
Digital Brand Expressions (DBE) is an Omotenashi-driven digital marketing agency that delivers the agency experience every marketer and brand manager dreams of: great results and real partnering. DBE’s clients include well-known brands in consumer, B2B, media/publishing, financial services, healthcare, and pharmaceutical industries, as well as several national not-for-profit organizations. The agency is headquartered in Princeton, NJ with an office on Madison Avenue in New York City.
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