PRINCETON, N.J. (January 8, 2016) – Today, Digital Brand Expressions (DBE) announced Marc Engelsman, Director of Strategy and Analytics at DBE is speaking at the Connect Search Engine Watch conference next month at the Ritz Carlton in Miami, Florida on February 4-5.
The focus of the conference is to help marketers to understand the real-time changes taking place as search engines drive to meet the needs of users while continuously analyzing their every move. How to better market to mobile, savvy, demanding stakeholders is at the heart of every presentation at the conference, which covers natural and paid search and social.
Marc’s session is titled: And the SEMPO Survey Says… About Search Integration and Challenges for both Agencies and Marketers. He reviews SEMPO’s 2015 State of Search Survey results with a focus on the unique insights into the role of Paid Search within the digital marketing mix. The survey data tracks agency and in-house marketer/advertiser responses separately for some unique revelations. Topics include:
- Paid Search investment by network including paid social channels
- Measuring ROI
- Using bid management tools
- New challenges in PPC management
- Aligning SEM with overall business goals
Marc is representing SEMPO for this session. He serves as the Vice President of Research for the SEMPO Board of Directors and has spearheaded its annual State of Search Survey for the past five years.
For more information about Search Engine Watch and the Connect conference, visit https://connect.searchenginewatch.com/index.php.
SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it.
Digital Brand Expressions (DBE) is an Omotenashi-driven digital marketing agency that delivers the agency experience every marketer and brand manager dreams of: great results and real partnering. DBE’s clients include well-known brands in consumer, B2B, media/publishing, financial services, healthcare, and pharmaceutical industries, as well as several national not-for-profit organizations. The agency is headquartered in Princeton, NJ with an office on Madison Avenue in New York City.
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