PRINCETON, N.J. (August 4, 2016) – Today, Digital Brand Expressions (DBE) announced it has been retained DOLLFUS-MIEG & Compagnie, or DMC, the legendary maker of the highest quality yarns and threads available in the world, to provide digital marketing services for its new e-commerce initiative, Commonthread.

Commonthread is the new DMC lifestyle brand. Using DMC’s world-renowned textiles to create innovative projects for modern makers, Commonthread engages consumers through high quality products, inspiration, tutorials, and sharing opportunities via social media.

“I’ve worked with DBE in the past and was eager to work with them here at Commonthread,” says Allison Burg, VP of Marketing and E-Commerce at DMC. “We wanted an agency that is flexible in how it works with us because our Commonthread brand is new and everything here is moving quickly.”

“It’s been great working with Alli and her team at Commonthread,” says Veronica Fielding, DBE’s president. “The products are gorgeous, the audience is engaged, and our team is excited to be a part of the handmade revolution with DMC and Commonthread.”


About DMC Group

Established in 1746, the DMC Group is a world leader in the manufacture of embroidery thread. On August 1, 2016 the company announced the Sale of 100% of the Shares of its French Parent Company to BlueGem Capital Partners.  BlueGem intends to make DMC the industry standard in creative leisure activities through continued growth of DMC’s core embroidery business, development of new and more contemporary products for today’s market, range extensions, increased e-commerce sales and social media engagement, and exploiting opportunities for growth in the crochet and knitting sector, as well as other complementary businesses.

DMC embroidery thread products will continue to be manufactured in the Mulhouse, France, factory as they have been for the last 270 years, and will continue to maintain the quality and vibrancy of the products that loyal DMC customers world-wide have come to expect.

BlueGem is a London-based private equity manager established in 2007 and manages assets of more than $600 million in Western Europe.


About DBE

Digital Brand Expressions (DBE) is an Omotenashi-driven digital marketing agency delivering the agency experience every marketer and brand manager dreams of: great results and real partnering. DBE’s clients include well-known brands in the consumer, B2B, media/publishing, financial services, healthcare, and pharmaceutical industries, as well as several national not-for-profit organizations. The agency is headquartered in Princeton, NJ with an office on Madison Avenue in New York City.



Trademarks and registered trademarks contained herein remain the property of their respective owners.

Media Contact:  Candee Pangaldi 609-688-8558

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Published On: 08/04/2016 / Categories: Press Releases / Tags: /

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