Another week with so many good stories to share. Here are this week’s attention grabbers:

  • To tweet or not to tweet, that is the question posed research firm Morning Consult at the request of journalist Ben Smith, writing for the New York Times, about social media, journalism, journalists, and public trust. Deep dives in a well written article. And the answer is… click here.
  • Here’s more about those privacy changes coming from Apple’s new iOS 14. In addition to new widgets, features and designs, privacy policies are being implemented to improve user transparency via Apple’s App Tracking Transparency (ATT) policy updates, which has developers and advertisers asking a lot of questions. Once iOS 14 goes into effect, advertisers will likely see fluctuations in performance and delivery of their ad campaigns that run on iOS, however Google is implementing a solution using modeled conversions to help close the gap in tracking loss. Here is an article released by Google that outlines how they are preparing their partners for Apple’s iOS 14 policy updates.
  • Related is a discussion among fellow paid search experts relates to Google announcement regarding “cohort-based advertising” being nearly as effective as third-party cookies. You can read what some paid search industry insiders are saying here. From our standpoint, we think the 95% claim for FLoCs conversions needs more evidence, and, of course, success will depend on many factors, but we like the work being done here as the entire digital marketing industry adjusts to privacy trends.
  • The article’s headline is a little extra: “Tim Cook May Have Just Ended Facebook,” but other than that, this piece by Justin Bariso in Inc. covers the latest reactions to Facebook’s ad campaign against Apple’s upcoming privacy settings changes quite well. And we love the reminder quote at the end, “The path of least resistance is rarely the path of wisdom.” The whole ad industry seems to be figuring this out as changes roll out…
  • Last week we shared info on ClubHouse and we’re doing it again this week, but this time from Gary Vaynerchuk’s perspective. Did you get an invite yet? Have you tried it? We love the concept and are eager to get in there for some listens.
  • Instagram Stories for B2B lead generation? You read it right and this story from Search Engine Watch includes a provocative stat: “B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn.” Learn more with examples from marketers like Salesforce and HubSpot.

Do Good Spotlight: NAACP

Once again we’re shining our do good spotlight on an organization that has worked ceaselessly amidst non-stop obstacles to bring racial equity to our country. This week we’re asking you to take a look at the website for the NAACP and consider donating, as we did, to help support the work being done to help move us closer to the goals of equal opportunities and justice for us all. Here’s the NAACP agenda, copied from the website:

Contract for Black America:

  • Education: Ensure every student of color receives a quality public education that prepares him or her to be a contributing member of a democracy.
  • Criminal Justice: Create sweeping police reform–federal legislation mandating a zero-tolerance approach in penalizing and/or prosecuting police officers who kill unarmed, non-violent, and non-resisting individuals in an arrest.
  • Healthcare: Ensure quality affordable health care for all people.
  • Economic Development: Address the challenging economic realities facing our communities including poverty, lack of jobs and disproportionate high unemployment, lack of affordable housing, foreclosures, etc.

The DBE team and I hope you have a great rest of the week and whether you’re on team Super Bowl, team Puppy Bowl, both or neither, we hope you have a great weekend!

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Published On: 02/03/2021 / Categories: What's Hot Wednesday /

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