Almost half-way through April, how are you doing? I hope things are going smoothly for you personally and professionally.

Here’s info from the world of digital marketers—like us—that caught the DBE team’s attention over the last few days that they asked me to share with you, so here we go:

  • These days, there’s no business too small for digital advertising. Many shoppers turn to Google to search for local businesses and research products and services in their area. In fact, searches for “local” + “business” have increased over 80% year over year. Utilizing digital advertising can help brands secure new business even before customers step out their door. Read more about it here.
  • How CMOs are looking to balance consumers’ desire for personalized marketing with their need for privacy, via Think with Google.
  • You’ve probably “heard” about Clubhouse (maybe even from us) and how it’s the shiny new thing in social media. Search Engine Watch catches you up on how the app is building real-time conversation value for digital marketers and, coming soon, of course, advertisers.
  • If we say, “SEO: First, Long, Last” do you know what we’re talking about? If you read this Moz post, you will know that and much more.
  • eMarketer recently published a chart comparing US Digital Ad Share data for 2019 and 2020 for the “triopoly” of Google, Facebook, and Amazon. It’s not surprising to see Amazon and Facebook chipping away at Google’s share but the “triopoly” reference is clearly deserved when you consider these 3 companies represent 2/3 of all digital ad spending.
  • The latest Pew Research outlines recent social media usage trends by demographics. Check out what’s going on with the majors as well as Nextdoor ???

Do Good Spotlight: Center for Disaster Philanthropy

Highly rated on Charity Navigator, the Center for Disaster Philanthropy (CDP) is the only full-time resource dedicated to helping donors maximize their impact by making more intentional disaster-related giving decisions.

With the increasing frequency and intensity of disasters comes the critical need for knowing when and how to respond effectively. CDP’s innovative strategies advance donors’ values, increase the impact of their contributions, meet the needs of vulnerable populations and ultimately, strengthen their communities. Truly a not-for-profit for our times. Learn more and if you’re inclined, donate here, like we did.

I hope you enjoyed reading this edition as much as we enjoyed producing it for you. Have a great rest of the week!

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Published On: 04/14/2021 / Categories: Perceptive Marketer /

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