I hope your weekend was good and that you’ve got solid plans for the next one. While we’re here in the middle of the week, check out these digital marketing stories our team surfaced for you:

  • Last week, Google held its annual Google Marketing Livestream and announced several new features and enhancements to tools for advertisers. These announcements include a focus on privacy, automated solutions, SERP enhancements, reporting updates, and new features for retailers and the travel industry. Here’s the story from Search Engine Journal.
  • Have you heard of the web browser called Brave? It has a different approach when it comes to ad placements. It rewards users when they view ads with their own crypto currency called BATS (Basic Attention Tokens). Read more here.
  • Who else gets excited when you see that Amazon package on your doorstep? 🤚🏽 Make sure that your Amazon digital marketing strategy is top notch with this comprehensive HubSpot guide. Learn about everything from Amazon Analytics, Amazon SEO strategies, and more.
  • Would you rather buy from the brand directly or via a third parties like Amazon or Target? Here’s a chart on why US adults avoid buying directly from brands online and some good news for brick-and-mortar/hybrid digital marketers.
  • Speaking of brick-and-mortar, Google is opening its first physical retail store this summer in NYC. It’s going to be at their headquarters in Chelsea. If you’ve ever been there you know it’s a big building so this move makes sense to leverage space that most likely is idle due to the work-from-home employee shift.
  • TV as an advertising medium is seeing the best of times and the worst of times. Want to see what we mean? MediaInsider has more.

Do Good Spotlight on: Seeds to Sew International

We recently learned about Seeds to Sew International, Inc. and couldn’t wait to share! They’re a not-for-profit that checks multiple boxes in the “making the world a better place” category.

Seeds to Sew is a US-based, 501(c)3, non-profit organization with the mission of improving the lives of women and girls in disadvantaged communities through education and job skills training. Its goal is for the women and girls in their programs to use these job skills to earn money and to support themselves and their communities.

Supporters can purchase products on the website or at the Seeds to Sew shop in Hopewell, NJ. Purchases directly support the artisans who made them. Whether you are buying their design-patented Enkiteng bags (cloth gift wrapping bags), Enkisoma jewelry (Maasai beaded jewelry), Githomo gifts (handicrafts made out of banana tree bark and other natural materials), Kiondos (baskets made out of recycled plastic), or their featured pop-up items, your purchase directly contributes to the Seeds to Sew mission of empowering women and girls in impoverished areas of the world.

We donated this week and encourage you to learn more about this organization, its mission, and ways you can lend your support.

Thanks for reading. Have a great rest of the week and hope your weekend is full of fun!

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Published On: 06/02/2021 / Categories: What's Hot Wednesday /

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