Buying Links, Busywork, & Friend Map
Howdy! We’re happy to see the sun after a week of rain on the East Coast. Luckily, our newsletter is weather resistant – you can read us anytime, rain or shine. 😄 It's hard to believe that ...
SearchGPT, Olympic-Style Online Record Breaking & A Better Paradigm
Hiya! We missed ya last week. It was for a good reason, we promise! (All explained in our “Drumroll Please” section.) So, we’ve got 2 weeks of digital marketing rolled up into one edition! The Department of ...
LinkedIn Premium Company Pages, Humanize AI Content, & Gen AI Usage
Hello! What’s this? You’re ready for the digital marketing scoop. Well, here it is! Remember how GenAI seemed to burst onto the scene in just a couple of years? Emarketer produced a forecast showing that the burst ...
AI Overviews’ Limited Visibility, Best AI Prompts, & Lays Groundhog’s Day
Howdy! Digital marketing news coming in hot! 🔥🔥🔥 Is anyone else feeling ghosted 👻 ? Recent research from BrightEdge reports that Google AI Overviews are showing up less than 7% of the time. This is a drop ...
Clickless Searches, Negative SEO & Shark Week
Hiya! Hope y’all had a nice Independence Day (and/or vacation if that’s how you chose to spend that week 🙂). Don't be misled by this recent Search Engine Land headline: Nearly 60% of Google searches end without ...
Discontinuing Continuous Scrolling, Kind Workplaces & Whee!
Hey y’all! Buckle up – we’re rolling right into the digital marketing news! Is Google taking a page from Perplexity? (pun courtesy of Marc Engelsman) Google is testing moving the citation link cards in the AI Overviews ...
