PLAINSBORO, N.J. (January 13, 2014) – Digital Brand Expressions (DBE) announced today that it has been retained by Calkins Media, Inc. (Calkins) to provide content marketing services to promote the news organization’s online properties related to its three publications in New Jersey and eastern Pennsylvania.
“We appreciate DBE’s customized approach to our market and our business,” says Tracy Meyer, Director of Marketing, Philadelphia Region at Calkins Media, Inc. “We talked with several other agencies specializing in SEO and liked that DBE understood the nuances of our publications and what our readers rely on Calkins to deliver.”
“The Calkins team is very impressive,” says Veronica “Niki” Fielding, president of DBE. “Their approach to their business and the respect they have for their readers was evident at every phase of the agency selection process. It’s rewarding to be selected as their solutions provider for this strategic set of content marketing initiatives and we’re looking forward to working with their team.”
Calkins Media is a 75 year old media company based in Levittown, Pennsylvania that owns newspapers, television stations, and digital media properties in New Jersey, Pennsylvania, Florida and Alabama. In the Philadelphia region, Calkins publishes the Bucks County Courier Times, the Intelligencer and the Burlington County Times. Calkins strongly believes that local investigative news strengthens communities, and that its products need to reflect the quickly changing technological landscape, as well as evolving audience needs. For more information, visit Calkins.com.
Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders in social media channels than their competition. Through an integrated suite of analytics-driven content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE’s creative and innovative services help ensure that its clients are visible on the Web when—and where—people are searching for the solutions they provide. The agency’s clients include well-known brands in the consumer, B2B, healthcare, education and pharmaceuticals industries as well as several national-level not-for-profit organizations.
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- Media Contact:
- Marc Engelsman