PLAINSBORO, N.J. (January 30, 2014) – Digital Brand Expressions (DBE) today released its second Point of View (POV) statement for 2014, this one on the evolution of search engine optimization (SEO) metrics in the wake of Google’ s announcement last September that it was no longer providing keyword-level data to analytics packages, including its own popular Google Analytics.
Search engine optimization — the way that search engines find and rank the value of a website so it appears at the top of search results – is still critically important to a brand’ s success. How sites achieve top rankings and domain authority, and how brands track their progress in achieving those great SEO rankings, even after Google changed its process, is the focus of this POV.
“We’ ve been helping our clients understand the importance of looking at SEO performance from a variety of indicators for quite some time now,” said Marc Engelsman, Director of Client Strategies and Analytics and the author of the latest POV. “The absence of keyword data for analytics isn’ t the death of SEO as many have claimed, and it’ s important that marketers recognize and embrace other metrics to ensure their brands continue to take advantage of content-driven SEO as a reliable component in their marketing mix.”
Engelsman’ s POV includes these seven tools with explanations for using each to assess performance and identify opportunities for improving results:
- 1. Google Trends
- 2. Organic Traffic Gains
- 3. Organic Traffic Conversion and Site Behavior Gains
- 4. Organic Traffic Gains to Optimized Landing Pages
- 5. Google Webmaster Tools Search Queries
- 6. Keyword Rankings
- 7. Domain Authority
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Digital Brand Expressions helps businesses to be found faster on the Web and to be more actively engaged with stakeholders in social media channels than their competition. The company plans, creates, and develops engaging digital properties and marketing programs to help its clients gain competitive advantage. Through an integrated suite of analytics-driven content marketing services, which typically includes search engine optimization, pay-per-click advertising, and social media marketing, DBE’ s creative and innovative services help ensure that its clients are visible on the Web when–and where–people are searching for the solutions they provide. The agency’ s clients include well-known brands in the consumer, B2B, healthcare, education and pharmaceuticals industries as well as several national-level not-for-profit organizations.
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- Media Contact:
- Marc Engelsman