📽️ Perceptive Marketer Roundup: August 2024
Marc: Hi Natalie, there have been some really interesting data snippets relevant to SEO and SAIO strategy in recent editions of DBE’s Perceptive Marketer newsletter. Nat: Hi Marc, I’m glad you’re finding value in the posts ...
With AI Overviews Appearing Less Often, SAIO Is Still Very Much “Worth It”
DBE recently covered the latest report from BrightEdge that says AI Overviews show on Search Engine Results Pages (SERPS) less than 7% of the time. Advanced Web Ranking (AWR – the tool DBE uses to track keyword rankings and visibility) ...
Google Seeks to Satisfy with Renewed Focus on Helpful Content
There were times when you needed to read between the lines to understand where Google was going with its search updates. Not so much anymore. Case in point, the SMX Advanced conference keynote interview with Elizabeth Tucker, Director of ...
What Google’s AI Overview Release Means for SEO and SAIO
ICYMI, Google announced the long-awaited public release of its Search Generative Experience (SGE) last week. Except it’s no longer called SGE but rather AI Overviews (apparently, SGE was its experiment name). The search marketing industry is buzzing about the ...
Ranking Gen AI Platforms on What They Know and How They Talk About SAIO
The DBE Gen AI SAIO Blog Prompt We are constantly testing the evolving capabilities of Gen AI chatbots like Google Gemini, ChatGPT Plus, and Perplexity. This week we tried a different testing approach by prompting each of these three ...
Natural Workplaces: Integrating the Outdoors into the Office
It’s a crisp summer morning. Squirrels hop joyfully from branch to branch. Crickets release their final melodies as you sip of your favorite morning brew. Soft early light illuminates brilliant patterns on the forest floor. Each inhale brings in ...
