Google’s Linking Enhancements in AI Search Results
It appears Google is trying to drink its own E-E-A-T Kool-Aid with respect to the 5 AI search linking enhancements being rolled into AI Overviews and AI Mode: “Explore new angles.” Here Google is anticipating potential fan-out queries and is ...
The 4 Elements of AI Search Optimization: A 2026 Framework for AI Brand Visibility & Citations
It’s hard to believe it’s only been 3 years since DBE was one of the first agencies to recognize the marketing opportunities inherent in Search AI Optimization (SAIO) and publish a framework for brands to leverage them. There have ...
Perplexity’s Answers to Marketing AI Questions
Recently, I’ve been questioning the role and capabilities of AI in various marketing- and content-related situations. So, I asked Perplexity those questions and am sharing the answers: AI & Departmental Silo Mentality In a post about the still ongoing issue ...
🎥 2026 SEO Strategy: What We’ve Learned & Where We’re Going
Nat: When AI citations and clicks are coveted and search engine rankings are constantly fluctuating, what do you need to know to keep your site optimized? From new acronyms to helpful tools to AI opt-out options, Marc Engelsman, our ...
Social SEO in 2026: Why It Matters & How to Implement It
“TikTok made me buy it.” “I found it on Reels.” When you ask your buddy where they got that portable blender, you might expect one of the replies above. Whether found in their feed or through a quick search, your ...
SEO & SAIO Visibility Hacks (And When They May Not Work For You)
You may be here because the last “get backlinks quick” blog you read felt a little… off. Many SEO “hacks” for gaining domain authority or inbound links for your website are increasingly getting punished by Google Core/Spam Updates, especially ...
