How to Do FAQs the RIGHT Way (Infographic)
FAQs. The acronym always had traction in the digital marketing world. Now in the age of AI, FAQs are all the rage, especially when used to gain visibility on AI platforms. FAQs on a service page. FAQs on their ...
Surprising Search Insights from YouGov’s Consumer Research Panel
The search community generates a lot of news and information often sourced from – well – within the search community. That’s not a complaint per se because information sharing is a good thing. But it’s also nice to occasionally ...
The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may have heard some of our industry’s Chicken Littles proclaiming how the traditional search sky is falling because a recent study showed 68% of clicks now ...
Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and AI-first announcement mean for organic search traffic? Short answer: it’s too soon to tell, especially given Google also announced a May 2026 core update of ...
You’ve Got Answers, But What Are the Questions? AI Search Prompt Research Tactics for Smarter Content Strategy
You walk into a crowded room — a soiree of sorts. Around you, the crowd breaks into whispers. It’s people you know and people you’ve yet to meet. You may think they’re talking about your sick get-up or new ...
Google’s Linking Enhancements in AI Search Results
It appears Google is trying to drink its own E-E-A-T Kool-Aid with respect to the 5 AI search linking enhancements being rolled into AI Overviews and AI Mode: “Explore new angles.” Here Google is anticipating potential fan-out queries and is ...
