Top Mistakes with GA4, YouTube SEO, & 5 Leadership Skills
Knock, knock! We’re here, and we’re back with another excitingly gripping edition of What’s Hot Wednesday. Let’s get to the good stuff! The final days of UA (Universal Analytics) are upon us. Here are some crucial mistakes to avoid with ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
Cookie-Tracking Research POV
Situation The war on third-party cookie tracking, especially with Google and Apple, is in constant flux. Taking a step back and examining the situation as it has evolved (and continues to evolve) is the best way to keep composure as ...
Niki’s Notes October 13, 2021
Here are a few articles that caught my attention to share with you as a way to take a break from your business-day action: Ha! We weren’t ready to start talking business yet! This one’s for the more personal side ...
New Google Analytics 4 Announced on October 14th
Google Analytics 4 is the latest significant iteration of the product and will eventually replace Google’s current version of Universal Analytics. No need to make a wholesale change yet. GA4 is currently available to Universal Analytics users and Google recommends ...
Digital Brand Expressions Releases Point of View on SEO Analytics
PLAINSBORO, N.J. (January 30, 2014) – Digital Brand Expressions (DBE) today released its second Point of View (POV) statement for 2014, this one on the evolution of search engine optimization (SEO) metrics in the wake of Google’ s announcement last September ...
