Knock, knock!
We’re here, and we’re back with another excitingly gripping edition of What’s Hot Wednesday. Let’s get to the good stuff!
- The final days of UA (Universal Analytics) are upon us. Here are some crucial mistakes to avoid with GA4.
- 🔥 Hot Tips from DBE 🔥 Why is the conversion data different between GA4 and UA??? 😵 Before the confusion starts, read this short and simple answer from our team!
- Are you on YouTube? Are you using YouTube SEO? HubSpot released a beyond helpful video on this, jam-packed with *prime* optimization tools.
Do Good Spotlight
🌟 Out & Equal 🌟
Pride month is here! 🌈💖 So, this week’s charity is Out & Equal, a global nonprofit organization working exclusively on LGBTQ+ workplace equality. They leverage Fortune 500 partnerships, worldwide programs, and conferences to create inclusive company cultures. See what they do and how you can help: Out & Equal.
- In the early days of digital marketing, there was discussion on how to compare the impact of traditional media (tv, radio, print) and online channels. Most often, you couldn’t bridge the “apples and oranges” divide. Fortunately, that bridge has now been crossed, but a new one has emerged – the lack of common metrics for measuring linear TV vs. connected TV (e.g., streaming). eMarketer has the details.
- 5 critical leadership skills every marketing ops pro needs:
- Number 1 is “Become a strategist, not a firefighter”
- Number 2 is “interpret and showcase data correctly”
- Number 3 is “Practice empathetic change management”.
- You’ll have to read the MarTech article for 4 and 5….
- Google Marketing Live 2023 just went down and guess what came up a lot – AI (shocker). Search Engine Land has recap coverage that includes summaries of how AI applications can be used for Google Ads, Google Merchant Center, and Google Product Studio as well as other non-AI enhancements to Google Ads. It’s a lot to unpack.
