SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console data could tell or, rather, foretell, a story of declining ...
Ads in SGE, Social Algorithms, & Is AI Content Toxic to SEO?
Howdy, Howdy! What have been the best things about your day so far? For me, it’s birds chirping outside, watching the dogs nap next to me, and a warm cup of chai. When we get caught up in the ...
LinkedIn Verification, Disappearing Attribution Models, & What AI Can’t Do
Hey y’all! I have a thought for you. Do you remember the last time you had fun while learning something? You probably had a feeling of awe or appreciation. What if we approached our daily routine with more of ...
Creative AI, UApocalypse, & Climbing for All!
What’s up? 👋 I don’t know about you, but June flew faster than a peregrine diving down a cliff (~240mph). Just sending a gentle reminder to stay present and aware. There’s only one of every moment. Interpret that as ...
Top Mistakes with GA4, YouTube SEO, & 5 Leadership Skills
Knock, knock! We’re here, and we’re back with another excitingly gripping edition of What’s Hot Wednesday. Let’s get to the good stuff! The final days of UA (Universal Analytics) are upon us. Here are some crucial mistakes to avoid with ...
Why Is My Conversion Data Different in Google Analytics 4 vs. Google Universal Analytics?
We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free ...
