Perceptive Marketer: Have Your Search Queries Gotten Longer? Ours Have Too.
Hi all, No fear, we are here with digital marketing news and mindful ponderings for your marketing minds! AI Overviews help filter out low-value clicks while driving more total searches, according to Google’s Liz Reid reports in ...
Perceptive Marketer: Tracking AI Visibility (for Free and for a Fee) Plus Other Impacts of AI
Hi all! We got your feedback on our LinkedIn poll, so here’s our take on tracking AI Visibility: DBE’s Take: Tracking AI Visibility 🎬 Tracking your visibility on AI platforms takes some sleuthing and, unfortunately, there is not ...
SEO Analytics Treasure Hunt: Tracking The Hidden Value of Your Organic Search Traffic
How’s this for a click-bait headline? “Google Analytics is lying about your organic traffic and it’s been doing it for ages.” We bit and clicked as, after all, it is germane to our core business. The reported lie is ...
Perceptive Marketer: GenAI Ranking, Marketing Bottleneck, & Delightfully Unhinged
Howdy, Ready for this rodeo of digital marketing shenanigans? The big headline for us this week: "ChatGPT is using Google Search…" as a source in its responses. Various tests have shown strong alignment between ChatGPT responses and ...
Perceptive Marketer: Google Double Whammies, Indexable Insta Posts, & Shopping Ad Visibility
Hey! Ready for some digital marketing tea? Let’s look at the difficulties of tracking AI traffic and aligning conversion attribution. This SEJ article notes the zero-click nature of AI traffic can be assigned as "Direct" traffic in ...
SEO Data Can Be Used For More Business Insights Than You Think
I was reminded of the wealth of SEO data analytics insights we can glean by an article in a recent Perceptive Marketer. It talked about how Google Search Console data could tell or, rather, foretell, a story of declining ...
