We’ve been there. The conversion data confusion between the newbie, Google Analytics 4 (GA4), and our good pal, Google Universal Analytics (GA), can be a head-scratcher at first. With the June 30th switch to GA4 approaching rapidly (for free users), you want to know why this conversion pandemonium is happening.
![DBE GA4 Surprise Cat Blog Meme Text: "*Google switching to GA4* The world:" Underneath, is a picture of a cat with a look of surprise](https://www.digitalbrandexpressions.com/wp-content/uploads/2023/06/GA4-Meme-1.png)
Don’t worry, we’ll sum it up really quickly for you… in 215 words to be exact. Let’s jump in!
In short…
When analyzing conversion data between the 2 versions, note there may be natural deviations in conversion tracking differences.
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