Perceptive Marketer: Good and Not-So-Good Tips for Gaining Brand Visibility
Hey y’all, It was hot and stormy out by the Jersey Shore this weekend. Let’s chill out with a cool quick quiz from our very own VP, Marc! Quick Quiz ⏲️ 1. Google made many AI-related announcements ...
Perceptive Marketer: Filling Knowledge Gaps in Analytics, Digital Security, & Video Optimization
Hiya, Digital marketing news comin’ your way in 3, 2, 1…. Google GA4's AI Assistant default channel is visible (yay!) but there is a catch (aww)... or three (boo). Catch 1: It only captures traffic when it ...
The Zero-Click Two Step: Why You Shouldn’t Panic About a 68% Zero-Click Google Search Rate
Recently I have been trying to open some people’s one-track-mindsets regarding zero-click searches. You may have heard some of our industry’s Chicken Littles proclaiming how the traditional search sky is falling because a recent study showed 68% of clicks now ...
Google’s AI-First Announcement: Considerations & Premonitions
The big question on SEO-ers and SAIO-ers minds: What does Google's search bar expansion and AI-first announcement mean for organic search traffic? Short answer: it’s too soon to tell, especially given Google also announced a May 2026 core update of ...
Perceptive Marketer: Google Updates Galore!
Oh good, you’re here! I gotta catch you up — digital marketing news is moving too quickly to fall behind! Calling my content marketers: we shouldn't be thinking only about what people are asking AI chatbots for ...
Perceptive Marketer: #Winning in AI Search Through Experiential Content
Y'all ready for this… week’s marketing extravaganza? *commence playing the Space Jam theme by 2 Unlimited* A spoonful of Experience helps the AI content go down. 🎶 That’s how Mary Poppins would sing it if she were ...
